WAA Certified Web Analyst™ computer-based daily testing options begins worldwide on August 2nd at over 170 centers in US and 60 centers internationally – Applications now being accepted!

The Web Analytics Association (WAA) Web Analyst Certification Program™ is a voluntary certification program. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting WAA’s required education, experience, and examination requirements.

The WAA Web Analyst Certification Program™ is designed to identify not only analysts with broad domain knowledge, but also, and more importantly, analysts demonstrating a high level of analytical and problem solving ability across the entire web business spectrum. The certification exam covers the following key areas:

1. Web Analytics for Site Optimization
2. Measuring Marketing Campaigns Online
3. Creating and Managing the Analytical Business Culture

For more information, please explore the other pages in this section.

Benefits of Certification

Certification places professionals with the credential apart from those without it. WAA Certified Web Analysts™ demonstrate a commitment to the profession and a desire to reach the highest standards. Certification provides individuals with:

• Public recognition of professional achievement
• Credential that demonstrates expertise in web analytics
• Enhanced credibility to clients and employers
• Competitive advantage over non-certified individuals
• Improved likelihood of employment and advancement within the field

Employers use certification to make informed decisions. Certification provides employers with a means to:

• Identify potential new hires that already possess your company’s required expertise
• Promote your company’s capabilities by employing certified web analysts
• Enhance services provided from both a quality and financial perspective
• Maintain a more productive human asset
• Ensure ongoing professional development and proficiency of employees
• Motivate employees to expand their knowledge and skills

Promotional activities are currently being developed by WAA that will help employers and potential clients identify and understand the benefits of working with individuals who have obtained the designation of a WAA Certified Web Analyst™.