Eligibility Requirements

In order to become a Certified Web Analyst™, web analysts must meet the WAA’s examination, education and experience requirements. Individuals can meet the eligibility requirements by fulfilling either of the following two options:

1. High-school diploma (or global equivalent) and five years of online business experience, with at least three of those years focused on web analytics experience within the range of topics described in the Knowledge Required for Certification document.
2. Four year degree (bachelor’s or global equivalent) and three years of web analytics experience within the range of topics described in the Knowledge Required for Certification document.

Substitutions:

• In some cases, individuals may substitute related experience in other analytical disciplines such as business intelligence and database marketing to meet up to two years of the work experience listed above.
• Individuals may substitute one year of additional online business experience for two years of the education listed in Option 2 above.

Decisions on the acceptance of substitutions will be made on a case-by-case basis. Please contact the if you have questions regarding your eligibility for certification prior to submitting your application.

Certification Exam

Applicants must pass the WAA certification exam in order to be certified. In order to ensure the security and integrity of the certification program, the exam will only offered at proctored exam locations. Paper-and-pencil examinations will be administered at eMetrics Marketing Optimization Summits, the Official Summit of the WAA and at other special exam sessions arranged by WAA. Individuals do not have to register for eMetrics in order to take the WAA Certification Exam. Upon completion of the WAA application process, individuals will recieve a confirmation notice for the requested date and location, that will allow entrance to the special exam session.

WAA Certified Web Analyst computer-based daily testing options begins worldwide on August 2nd at over 170 centers in US and 60 centers internationally - Applications now being accepted!

Locations

Computerized testing centers will be available in the following locations:

• United States
• Australia, Argentina, Bermuda, Canada, China, Costa Rica, Cyprus, Egypt, Guam, India, Japan, Jordan, Kenya, Kuwait, Marshall Islands, New Zealand, Nigeria, Pakistan, Philippines, Puerto Rico, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Taiwan, Turkey, United Arab Emirates, United Kingdom [use the drop down menu to select the country of choice]

If you are located outside of the USA and there is not an international testing center in your area, please contact the for more information on possible testing options.

Dates

Applications are now being accepted. Daily testing options are be available at over 170 proctored computer-based testing centers in the United States and approximately 60 centers internationally starting August 2, 2010.

The exam eligibility period (the period of time during which applicants are able to test) is two years. The eligibility period starts on the day the application is approved. An individual may take the examination up to four times within this two year period should he/she not pass on the first attempt. Retake exams are requested by submitting an exam application and the retake fee, (select Certification Retake Fee on the payment option). Individuals who are not successful at passing the exam in four attempts will be required to resubmit an application and required certification fee in effect at the time of reapplication.

Certification Fees

The member certification fee is $635 (U.S. Dollars). If you are not a WAA member, sign-up for a Professional or Academic membership now to receive the member rate. There is no membership requirement to apply for WAA certification but non-members pay a higher certification fee. Review the benefits of membership or join now.

* WAA Corporate members may contact to determine if you are eligible for a free exam on behalf of your company's membership.

Group discounts are available. For more information contact .

Applicants must pay the WAA certification fee by credit card as part of the online application submission process. WAA members and non-members will be evaluated equally on the application and subsequent examination.

Candidate Handbook

Candidates are responsible for complying with certification program requirements, policies, and procedures as outlined in the WAA Web Analyst Candidate Handbook. More information about the topics covered on the certification exam is available in the Knowledge Required for Certification. These documents should be read prior to applying for certification. For further assistance, contact the

Application Process and Checklist

In order to successfully complete the application you will need to complete the following tasks.

1. Complete the application form
2. Pay your certification fees
3. Receive exam scheduling confirmation email from a WAA staff member if your application is complete and accepted. If your application in incomplete or if additional information is needed, you will be contacted.