Looking for an Education in Web Analytics?

WAA and UBC Award of Achievement in Web Analytics


Certificate in Web Intelligence

The award winning WAA-UBC Award of Achievement in Web Analytics is now being offered through the University of British Columbia: Get an Overview of the Program.

WAA members receive a special member rate.

The only educational program of its kind!

The Web Analytics Association, in partnership with UBC, offers four 100% online courses in Web Analytics. To obtain an Award of Achievement in Web Analytics, participants must complete all four courses:

WAA and UBC Award of Achievement in Web Analytics

1. Introduction to Web Analytics
2. Web Analytics for Site Optimization
3. Online Marketing Campaign Measurement
4. Creating and Managing the Analytical Business Culture

Get more details and schedule for courses on the UBC website.

Knowledge Required for Certification

The WAA has published its Knowledge Required for Certification document. It's available online or as a downloadable PDF document. Comments and feedback are welcomed on the WAA Blog.

Jim Novo Award of Academic Excellence

The award is given out yearly (starting in 2007) to the graduate with the highest grade average over all 4 courses of the UBC Award of Achievement in Web Analytics and is awarded by the Web Analytics Association and University of British Columbia Continuing Studies.

Read more about the Jim Novo Award of Academic Excellence!

Congratulations to Bobby Hewitt, the 2008 winner of the Jim Novo Award of Academic Excellence!

What do the students think?

“I’d been trying for the past six months to find information similar to that available in our online class, and to little avail. It's been amazing to have such a comprehensive set of information and know that it's from the best folks in the business, all in an intro course.”
– Shaina Boone,
American Dental Association

The WAA - UBC Award of Achievement in Web Analytics has won a 2007 CAUCE Program Excellence Award!

CAUCE is the Canadian Association for University Education. Find out more about CAUCE and about this award.

Learn more about the Education Committee activities:

• Contact our to discuss joining WAA’s Education Committee
• Contact our about education partner opportunities.