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Resources: Books by Web Analytics Leaders

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Cover Shot Book Name Author Name/s ISBN Date of Publication Level of expertise
Multichannel Marketing: Metrics and Methods for On and Offline Success Akin Arikan 047023959X 2008 Intermediate
Actionable Web Analytics: Using Data to Make Smart Business Decisions Shane Atchison and Jason Burby 0470124741 2007 Intermediate
Advanced Web Metrics with Google Analytics Brian Clifton 0470253126 2008 All
Cult of Analytics Steve Jackson 1856176118 2009 All
Web Analytics: An Hour a Day Avinash Kaushik 0470130652 2007 All
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Dennis R. Mortensen 0470424249 2009 Advanced
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business Eric Peterson 0974358428 2004 All
Web Site Measurement Hacks: Tips and Tools to Help optimize your Online Business Eric Peterson 0596009887 2005 Intermediate
Web Analytics for Dummies (from the dummies series) Pedro Sostre and Jennifer LeClaire 0470098244 2007 Basic to intermediate
Web Metrics: Proven Methods for Measuring Web Site Success Jim Sterne 0471220728 2002 Beginner
Google Analytics Mary E. Tyler and Jerri Ledford 047017501X 2007 Basic

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