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Corporate Sponsors

The Web Analytics Association Corporate Sponsors Program is designed to provide organizations with valuable benefits and the opportunity to be recognized as a Gold, Silver or Bronze Sponsor on a variety of WAA programs and materials. In doing so, Sponsors help support the WAA mission to deliver quality education, develop standards and best practices, conduct research and advocate for issues that advance the web analytics industry.

WAA Sponsors gain significant exposure and recognition in the eyes of the WAA’s growing membership, which includes more than 1,500 members in over 40 countries. Contact to find out more about how you can become a sponsor.

Thank you to our Sponsors:

Gold Sponsor: Unica

UnicaUnica is a Gold Sponsor for 2009 for the WAA. Unica Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium® software suite uniquely enables marketers to analyze and act on customer cross-channel behavior. Unica’s enterprise-level web analytics solution, Affinium NetInsight™, offers user-friendly, intuitive graphical reporting, and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis to improve campaign targeting and customer segmentation across multiple channels. Read more about Unica or visit their website for more information.

Bronze Sponsor: Coremetrics

COREMETRICSCoremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 350 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Windsor, UK.

To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721-CORE.

Bronze Sponsor: Quantivo

QuantivoBy understanding online behavior, you can better meet customer needs while improving the performance of your online channel. However, the ability to collect an unprecedented amount of information about customers' behavior - every click on every page - is confronted with the technical challenges of making sense from that mass of data.

Quantivo turns your clickstream data into actionable customer behavior insight and can easily identify patterns and trends in your data that reveal high-value behavioral information. With an in-depth understanding of the traffic patterns of your visitors, you can finally make the most out of your web presence. Visit their website for more information.

Bronze Sponsor: Technology Leaders

Technology LeadersTechnology Leaders is the world’s most experienced web analytics consulting company. Based in New York, TL has provided web analytics professional services since 2002.

We’ve provided specialized deployments of industry-leading tools like WebTrends for household-name companies in financial services, publishing, pharmaceuticals, healthcare, manufacturing and consumer goods. We also provide best-practices consulting, training and custom development. We’re especially known for our success in delivering analytics solutions that demand deep understanding of business requirements, web analytics tools and systems architecture. Read more about Technology Leaders or visit their website for more information.

Bronze Sponsor: Webtrekk

WebtrekkWebtrekk is a Bronze Sponsor for the 2009 WAA. Webtrekk offers the fastest real time segmentation on the market today. The Q3 ASP software offers a technically advanced enterprise level analytics solution that performs all queries in real time on raw data; this means that (unlike other web analytics tools) our robust technology enables any query on any past data right away without requiring pre-determined filters; thus, instant, on-the-fly correlation between multiple variables. Not aggregate data but data drill-down capabilities to each unique visitor. Made for merchants that require robust content analysis, scenario analysis, profile mining, onsite search, multi-site analytics, graphical click stream analysis, and promotional effectiveness. Each user can set their own parameters and create their own unique reports, alarms, web heat maps, and overlay views, so that large amounts of data are presented in an easily understandable format for immediate and accurate marketing decisions based on comparing all forms of disparate variables in any time frame. Drag and drop technology means that users do not require training in order to make their own unique reports. In addition, the leveraging of the actual raw data in real time ensures that our web analytics tool is future-proof; i.e. any new reports, views, or scenario analysis you may want to make in the future can easily be done since all queries can be made on-the-fly.

Community Sponsors

Web Analytics Wednesday

Web Analytics WednesdayThe Web Analytics Association (WAA) and the global community event series, Web Analytics Wednesday (WAW) have established a collaborative effort to support the web analytics community through support and cross-promotion between both organizations.

Read the details...

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