The Web Analytics Association (WAA) unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

Learn more about your place in the WAA.

WAA Board of Directors Special Election!

The nomination period will be open June 25 through July 9, 2008. For further information about submitting a nomination, please view the WAA election process document. (Members only.)

WAA Annual General Meeting Webcast Rescheduled - July 10th

The Annual Member Meeting scheduled for June 24 has been rescheduled! Please join us for the 2008 WAA Annual Member Meeting, which will be conducted via webcast on Thursday, July 10, 2008, at 8:30 am PDT (GMT -7:00).

Please review the documentation. The new registration link was sent via email (a correction was issued as well), and is also on our website.

WAA Webcast Series: Web Analyst: The Job, The Pay

Thursday, July 17, 2008

Details are coming soon!

Web Analytics Championship

As part of our efforts to promote the Web Analytics field, the WAA is launching the official Web Analytics Championship.

We believe that this will be a wonderful opportunity for Web Analysts to have some “analytical fun”, share their knowledge, and get a big prize!

THE CHAMPIONSHIP IS CLOSED. Stay tuned for the results around July 15th!

WAA Base Camp Workshops:

• Vancouver, Canada, August 20-21, 2008 - Early Bird Cut-off: August 1
• New York, September 10, 2008 – Early Bird Cut-off: August 20
• Boston, September 18, 2008 – Early Bird Cut-off: August 28
• Los Angeles, September 24-25, 2008 – Early Bird Cut-off: September 3
• Chicago, September 24-25, 2008 – Early Bird Cut-off: September 3
• Las Vegas, NV, October 12th, 2008 – Early Bird Cut-off: September 21
• Washington DC, October 20th, 2008 – Early Bird Cut-off: September 19
• Atlanta, December 2nd, 2008 – Early Bird Cut-off: November 18
• Seattle, December 4th, 2008 – Early Bird Cut-off: November 20

Workshops are produced by WAA education and event partner:
eMetrics Marketing Optimization Summit

Important Message from the Chairman of the WAA

The Web Analytics Association was founded in 2004 and opened to general membership in February 2005. As we head into our 2008-2009 year, I am truly impressed at what the WAA has accomplished. [...] And we have accepted the challenge of shifting our focus on web analytics to being the global champion for the online marketing analytics profession. Our goal is to make online marketing analytics an integral part of the business decision process.

Read the whole letter on the WAABlog.

Knowledge Required for Certification Published

The WAA has published its Knowledge Required for Certification document. It's available online or as a downloadable PDF document. Comments and feedback are welcomed on the WAA Blog.

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

WASHINGTON, DC-- April 21, 2008 -- Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards.

Please read the full release: The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards in our News Section.

The WAA Blog - written by WAA members

Come blog with us! The WAA Blog is an opportunity for WAA members to write to a larger audience. if you have any questions or would like to add your voice!