The Web Analytics Association (WAA) unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

Learn more about your place in the WAA.

Knowledge Required for Certification Published

The WAA has published its Knowledge Required for Certification document. It's available online or as a downloadable PDF document. Comments and feedback are welcomed on the WAA Blog.

Web Analytics Championship

As part of our efforts to promote the Web Analytics field, the WAA is launching the official Web Analytics Championship.

We believe that this will be a wonderful opportunity for Web Analysts to have some “analytical fun”, share their knowledge, and get a big prize!

The championship will start on June 1st!

Announcing Your 2008-2009 Board of Directors!

The WAA is pleased to announce its 2008-2009 Board of Directors. (Bold denotes those members elected in the recent election).

• Vicky Brock, Highland Business Research, Inverness Highlands, Scotland
• June Dershewitz, Semphonic, San Francisco, CA
• Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada
• Avinash Kaushik, Author, Analytics Evangelist - Google, Mountain View, CA
• Alex Langshur, PublicInsite, Medford, MA
• Neil Mason, Applied Insights, Oxford, England
• Lauria Paxia, I.C.C. S.r.l., Catania, Italy
• Seth Romanow, Microsoft, Redmond, WA
• Marshall Sponder, Monster Worldwide, New York, NY
• Robbin Steif, LunaMetrics, LLC, Pittsburgh, PA
• Jim Sterne, Target Marketing, Santa Barbara, CA
• April Wilson, The Dallas Morning News, Dallas, TX

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

WASHINGTON, DC-- April 21, 2008 -- Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards.

Please read the full release: The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards in our News Section.

WAA Base Camp Workshops:

• London, UK, May 19^th, 2008

Workshops are produced by WAA education and event partner:
eMetrics Marketing Optimization Summit

The WAA Blog - written by WAA members

Come blog with us! The WAA Blog is an opportunity for WAA members to write to a larger audience. if you have any questions or would like to add your voice!