WAA Certification

The Web Analytics Association Certification Test will provide a common reference point for understanding the depth and breadth of knowledge in the field for both practitioners and employers. Certification is a statement of competence in the web analytics field for the certified individual. In general, certification enhances the likelihood of employment and advancement within a field. Benefits include the probability of a higher than average salary for practitioners and a more productive human asset for employers.

The Board of the WAA has directed the Certification Test, like the WAA and UBC Award of Achievement in Web Analytics, to focus on the analytical and business skills of the applicant. The test will not cover the technical or implementation skills associated with web analytics, and will not be specific to any tool. This means that practitioners do not need an IT background to pass the Certification Test.

The process of developing the WAA Certification Test will be as follows:

1. Development of the Knowledge Required for Certification document.
   This document contains a detailed overview of the knowledge required to pass the Web Analytics Association Certification Test. The document has been created and is available for comment through June 30, 2008. You are welcome to leave comments on the WAA Blog.
2. Development of the Certification Test.
   This project is currently underway, and you can help with the effort if you are a WAA member. For more information on the test development and to volunteer, contact the .
3. Live trials of the Certification Test prototype.
   The first formal trial occured at the eMetrics Marketing Optimization Summit conference at Washington, DC in October 2009 and a second formal trial will be held during the eMetrics Marketing Optimization Summit conference at Toronto Ontario, April 6-9, 2010.  Sign-up for the Toronto Trial will be available by Feb 2010.  The WAA hopes that many practitioners will participate in taking the test and providing feedback. These live trials are free and the results not used for any purpose other than evaluating the quality of the test.
4. Launch of the Certification Test.
   The first Certification Test will be offered during eMetrics San Jose May 3-7, 2010.  The cost has not yet been determined.