15-Mar-07 9:00 AM CST
Research Committee Project: Measuring New Media
In the 2005 Membership Survey, WAA members expressed a strong interest in better understanding analytics best practices. This Research Committee project, Measuring New Media, tackles the impact new media and technologies Ajax, flash, RSS, blogs, streaming media, podcasts) are having on our sites and on our analytics. Measuring New Media interviews experienced analysts to uncover best practices and lessons learned with these new media technologies. Presented in podcast form, Measuring New Media's interviews address questions as:
- Can we determine the business impact of new media?
- Can we determine adoption/operational performance?
- Are new media metrics being integrated into existing site metrics, and how?
- What measurement challenges do analysts face with these emerging technologies?
Measuring New Media Interviews
| Interview Date | Subject | Expert Interviewed |
Length (min:sec) |
|---|---|---|---|
| Nov 21, 2007 | Measuring Widgets | Jodi McDermott, Director, Product Management, Clearspring Technologies, Inc. | 23:55 |
| Nov 15, 2007 | Google Gadget Ads | Christian Oestlien, Product Manager, Google | 13:02 |
| Jul 26, 2007 | Measuring Web 2.0, Ajax and RIAs | Marc Ryan, VP, Market Research at Nielsen//NetRatings | 29:46 |
| Jul 9, 2007 | Blog Analytics & RSS | Paul Strupp, Corporate Analytics Manager, Sun Microsystems | 21:19 |
| Jun 8, 2007 | Measuring Rich Internet Applications | Bryson Koehler, VP, Global Distribution Technology at Intercontinental Hotels Group (IHG) | 22:45 |
| May 2, 2007 | Measuring RIA Best Practices | Josh Manion, CEO, Stratigent | 27:14 |
| Apr 12, 2007 | Measuring a Flash enabled Product Demo | Caesar Vielmas, VP of Client Services, Idea II | 10:47 |
| Feb 2, 2007 | How do you define new media? | Marshall Sponder, Web Analyst, IBM | 41:41 |
| Feb 2, 2007 | New Media Metrics | Judah Phillips, Director Web Analytics, Reed Business Interactive (RBI) | 19:16 |
| Jan 19, 2007 | New Media and Organizational Challenges | Judah Phillips, Director Web Analytics, Reed Business Interactive (RBI) | 40:52 |
| Dec 19, 2006 | Measuring Podcasts | Enrique Gonzales,User Experience Analyst, and Bryan Moffet, Sponsorship Operations Manager at NPR Digital Media | 31:12 |
| Dec 20, 2006 | Measuring Streaming Media and Flash | Chad Parizman, Director of Online Analytics, Scripps Networks | 26:50 |
| Oct 25, 2006 | Measuring RSS and Blogs | Avinash Kaushik, Director Web Research and Analytics, Intuit | 33:43 |
| Oct 25, 2006 | Measuring Rich Internet Applications | Avinash Kaushik, Director Web Research and Analytics, Intuit | 39:22 |
Additional information
How to listen to podcast with your iPod
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For additional information on this Best Practices article, please contact:
Wendi Malley
(832) 524-5876
Source: Research Committee Web Analytics Association
http://www.webanalyticsassociation.org/en/cmt/?6
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