WAA Base Camp: Washington DC
Sponsored by Omniture
Monday 20-Oct-08 9:00 AM to 4:00 PM CDT
Speaker: June Li
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Hilton Alexandria Mark Center5000 Seminary Road
Alexandria VA 22311 US
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Speaker June Li
- I: Introduction to Web Analytics
Instructor – June Li - II: Web Analytics for Site Optimization
Instructor – Larry Becker
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The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.
Workshop I: Introduction to Web AnalyticsWhether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company. Workshop II: Web Analytics for Site OptimizationHow do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work. |
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Tags: june li • omniture • hilton alexandria mark center • web analytics • web analytics association
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