Web Analytics Association
eMetrics Marketing Optimization Summit

the Official Summit of the WAA
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Web Analytics Association
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WAA Base Camp: Boston MA

Sponsored by WAA Faculty

Thursday 18-Sep-08 9:00 AM to 4:30 PM EDT

Speaker: Janet Park, Alex Langshur

We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

Morton’s The Steakhouse
One Exeter Plaza 699 Boylston at Exeter
Boston MA
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Speaker Janet Park, Alex Langshur

  • I: Online Marketing Campaign Measurement
    Instructor – Janet Park
  • II: Web Analytics for Site Optimization
    Instructor – Alex Langshur
 
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

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WAA base camp

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Schedule: 9:00 am to 4:30 pm - Both workshops occur on September 18th
There will be a one-hour lunch break and two 15-minute coffee break. Lunch is provided.
Early Bird Price
Up to August 28:		 $695 each workshop.
Team discount: Each additional team member receives $100 off.
WAA members receive 20% discount.
Regular Price
Starts August 29:		 $795 each workshop.
Team discount: Each additional team member receives $100 off.
Government and Charity organizations receive 50% discount off regular price. May not be combined with other discounts or promotions.
WAA members receive 20% discount.
WAA Regional meeting & Reception September 18:

Time: 5:00 to 7:30 PM immediately following the workshop at the same venue.

Price: WAA members $45, Non-members $65

Title & Description: Web Analytics: Money, Jobs and Opportunity: Are you considering a new career or business in web analytics? Or maybe you are trying to hire a web analyst? Join fellow marketers, web analysts, ecommerce managers and entrepreneurs at the WAA Regional Meeting and Reception where the highlights of the WAA Job Profile and Compensation Survey will be delivered and a panel of experts will discuss careers and the job market, options for education and opportunities for entrepreneurs.

Workshop I: Online Marketing Campaign Measurement

This workshop provides an overview of online campaign management needed to make sure you know where to shift your online spend for greatest impact. It will provide the knowledge, the language and the insights you need to work with your team, your agency and your media buyers and will prepare you for answering management questions about the impact of your online spend.

Workshop II: Web Analytics for Site Optimization

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work

 
 

 Event Contact

 Event Coordinator
Andrea Hadley Andrea Hadley
http://www.emetrics.org/
   


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