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You're overwhelmed with possibilities. Widgets, Social Media, Engagement, Behavioral Targeting. It all seems too much. You’re dealing with such a wide variety of features, it's difficult to know what to measure, how to measure it, and how to determine value. Which site functions are the most useful? Which are the most practical? And just how much should you really expect to quantify?

In this unique point/counterpoint, Jim Sterne, founder of the eMetrics Marketing Optimization Summit and the Web Analytics Association will examine current metric options and future possibilities. And Kit Cody from AARP will rain on his parade with a look at the cold reality of what happens when those endless possibilities interact with what's on your desk. It’s a revealing case study that explores the terrain where site technology, current web trends, organizational politics and the budgetary process collide, and a session that will offer a wealth of tricks and tips for dealing with Metrics in the real world.

Come learn what the future will look like and how to deal with the present.