Jupiter Research Presents: Web Analytics Strategies Panel
Sponsored by Unica
Tuesday 30-Sep-08 1:00 PM to 2:00 PM EDT
Speaker: John Lovett, Daniel Schmerzler, and Akin Arikan
If you would like to watch the replay of this webcast, please send your request to internetmarketing@unica.com.
Details for "Jupiter Research Presents: Web Analytics Strategies Panel"
Success with web analytics is easier said than done. Successful users of web analytics have a few things in common. They have aligned the right strategies for best practices, staffing, and technology. What are these strategies though? That has changed in the last two years as expectations in web analytics have evolved.
Join John Lovett senior analyst from Jupiter Research and author of the July 2008 Jupiter Research “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value” report, as he presents his insights and also interviews panelists from The Hartford Group and Unica asking his questions and those submitted in advance by the audience.
This one-hour webcast will focus on how marketers and analysts can leverage web analytics information to support corporate initiatives and improve ROI.
Learn how to:
- Overcome common web analytics hurdles
- Approach testing for improving success rates
- Identify web analytics strategies to support corporate initiatives
- Leverage configurable reports to analyze results
- Apply advanced segmentation data for in-depth analysis
- Utilize web analytics information to bridge the gap between the online and offline
Bonus Offer:
All attendees will receive access to the July 2008 Jupiter Research “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value” report.
Who Should attend:
Marketing Professionals responsible for:
- Marketing
- Internet Marketing
- eCommerce
- Online Marketing
- Web Analytics
- Reporting
- Advertising
- Direct Marketing
- Marketing Operations
- Marketing Strategy
- Marketing Planning
- Marketing Budgeting
- Enterprise Technology
Speaker John Lovett, Daniel Schmerzler, and Akin Arikan
John Lovett, Senior Analyst, Site Technologies and Operations
As a Senior Analyst at JupiterResearch, John Lovett produces research on web site technologies and operations. His focus areas include web analytics, site search technologies, web content management, online commerce platforms, multivariate testing and optimization technologies.
Prior to joining JupiterResearch, John Lovett was the lead Analyst for the Aberdeen Group directing their Online Customer Experience practice. His research increased visibility of web capabilities offered by the vendor community and educated businesses deploying web sites to action. Earlier in his analyst career, Lovett was a Senior Analyst with Gomez Advisors, where he helped companies develop online strategy and execute on their web operations. He is a regular contributor to the eCommerce Times and his research has been cited in Entrepreneur Magazine, MSNBC, B2B Magazine, Internet Retailer and other media outlets. John Lovett holds a BA in English from Colorado State University. He lives in New Hampshire.
Akin Arikan, Director Segment Manager Internet Marketing, Unica Corporation
Akin Arikan is a senior segment manager for internet marketing at Unica Corporation, responsible for ensuring customer satisfaction with Unica's web analytics and internet marketing solutions. Akin has been working with web analytics practitioners over the course of the last six years now and has been presenting at many conference to share the learnings and best practices.
Previously, Akin developed and implemented analytical enterprise applications across various industries. At a business intelligence software vendor, Akin was responsible for the product management of analytical applications, as well as BI server products.
Akin received a degree in computer science and business administration from the University of Hamburg, Germany.
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If you would like to watch the replay of this webcast, please send your request to internetmarketing@unica.com. |
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Event Contact |
Event Coordinator |
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| Karen Hudgins | Karen Hudgins | |||
| (781) 839-8000 | (781) 839-8000 | |||
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Tags: analytics and marketing measurement metrics strategies web
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