WAA Webcast Series: 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing
Sponsored by Unica
Thursday 4-Dec-08 12:00 PM to 1:00 PM EDT
Speaker: Gary Angel and Anil Batra
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
Details for "WAA Webcast Series: 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing"
The saw to a carpenter is as vital as segmentation is to a web analyst. Without segmentation, reporting can hardly be called analytics. Behavioral segmentation lays the groundwork for behavioral targeting which automates the process of turning insights into action. Using both behavioral segmentation and automated targeting, the online marketer can truly begin to be interactive - driving a timely dialog between the customer and company which build on the individuals past and current online behaviors.
Join two well known thinkers in the field for a discussion of top Do’s and Don’ts around full online behavioral segmentation, behavioral targeting, and interactive marketing and learn how to tackle these capabilities for improving ROI without drowning in the details.
Sponsored by Unica
Speaker Gary Angel and Anil Batra
Gary Angel
Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He’s responsible for leading Semphonic’s development of Web analytics and SEM decision making tools for web marketing professionals. Read Gary's blog at http://semphonic.blogs.com.
Anil Batra
Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at Ascentium, Anil helps companies use Web channel data to improve online business results. Read Anil's blog at http://webanalysis.blogspot.com/.
Host from sponsor Unica: Akin Arikan
Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also a Director of Product Marketing and Strategy at Unica Corporation, responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Read Akin's blog at http://multichannelmetrics.com
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| We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached. | ||||
Event Contact |
Event Coordinator |
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| Lindsay De Santis | Lindsay De Santis | |||
| (781) 876-6249 | (781) 876-6249 | |||
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