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Mobile device consumption worldwide trumps both TVs and PCs combined. It’s no surprise then that many brands are feverishly experimenting with mobile marketing to create the first breakthrough campaign. From mobile sites to banner advertising to applications, measuring the reach and effectiveness of mobile campaigns is a key component to understanding what works and what doesn’t. Analytics provide brands valuable insights about visitors and the ability to evaluate and improve marketing performance. Come to R/GA to learn from industry leaders about the opportunities and challenges of mobile analytics, as well as the differences between measuring mobile and the Web.

When: Thursday, January 29, 2009
Where: R/GA, 350 West 39^th Street (Cross Street: 9^th Avenue), New York City
Time: 6:00pm-9:00pm

Presentation starts promptly at 7pm

Participants: Steve Siegel, Senior Account Executive, Mobile, Microsoft
Adam Kerr, VP North America, Bango
Debra Bluman, Partner, Communications Planning Director, Beyond Interaction
Richard Ting, ECD & VP, Mobile & Emerging Platforms, R/GA
Luane Kohnke, SVP, Managing Director—Analytics & Accountability, R/GA
Dave Edwards, Group Account Director, R/GA

RSVP: rsvp@rga

Refreshments will be served. Space is limited.