WAA Public Sector 2009 Survey Analysis

The WAA Public Sector SIG conducted a literature search to determine the state of public sector analytics, and then conducted a survey of 124 participants from four types of public organizations: government (including both U.S. - and non-U.S. government agencies), non-profit, academic, and foundation. The survey respondents included WAA and non-WAA members. The research team conducted a follow-up phone survey to obtain additional details about survey respondents.

In the interest of establishing a baseline set of data that could serve as a foundation for research, the WAAPS-SIG divided the study into three questions:

1. How are Web site managers in the public and non-profit sectors measuring the performance of their Web sites?
2. Can any KPIs used by many non-commerce organizations be used to measure the impact, effectiveness, and contributions of all non-commerce Web sites?
3. Can we develop a series of benchmarks for the key dimensions of visitor online interaction with the Web sites in the public and non-profit sectors?

Members, you can download a copy of this analysis for free, non-members, please pay here and Lindsay De Santis will email you the document.

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