Montreal - WAA & eMetrics Breakfast Series: An Industry in Transition - Web Analytics to Marketing Optimization

Jim Sterne will deliver insight into the current maturity of the web analytics industry sharing insight into the level of expertise among practitioners today; challenges faced; opportunities available; and the role web analytics practitioners, marketers and analysts play as companies adopt the continuous improvement method of marketing optimization and truly start listening, engaging and participating in a dialogue with customers.

Senior Marketing Analyst, Michael Whitehouse of iPerceptions will then showcase how the iPerceptions attitudinal analytic solutions captures and measures the perceptions and attitudes of your actual web site visitors' online experience allowing you to predict the key drivers of customer satisfaction and loyalty; track trends; respond immediately and take action.

WAA member and city host Stephane Hamel of Immeria.net will discuss the key elements needed in order to achieve a successful web analytics program.

Jim is founder of the international eMetrics Marketing Optimization Summits. He is also the founding President and current Chairman of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

Jim is also an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. He has written six books on Internet advertising, marketing and customer service including, Web Metrics; Proven Methods for Measuring Web Site Success.

IAB MEMBERS Please register but do not submit payment, pay at the event. There is a problem with the discount code you've been given that cannot be resolved in time.
We apologize for this limitation in the registration process.

Pricing

Comments

Breakfast included in price.