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Ottawa - WAA & eMetrics Breakfast Series: An Industry in Transition - Web Analytics to Marketing Optimization

Sponsored by iPerceptions & Ottawa Centre for Research and Innovation (OCRI), City Host - Alex Langshur of PublicInsite

Thursday 7-Feb-08 7:30 AM to 10:00 AM EST

Speaker: Jim Sterne
Chairman of the WAA & founder of eMetrics Marketing Optimization Summit

Sheraton Ottawa Hotel - Rideau Room
150 Albert Street
Ottawa Ontario K1P 5G2 Canada
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Details for "Ottawa - WAA & eMetrics Breakfast Series: An Industry in Transition - Web Analytics to Marketing Optimization"



Jim Sterne will deliver insight into the current maturity of the web analytics industry sharing insight into the level of expertise among practitioners today; challenges faced; opportunities available; and the role web analytics practitioners, marketers and analysts play as companies adopt the continuous improvement method of marketing optimization and truly start listening, engaging and participating in a dialogue with customers.
 
Immediately following Jim, two case studies will be presented, the first by Senior Marketing Analyst, Michael Whitehouse of iPerceptions showcasing how the iPerceptions attitudinal analytic solutions captures and measures the perceptions and attitudes of your actual web site visitors' online experience allowing you to predict the key drivers of customer satisfaction and loyalty; track trends; respond immediately and take action.


Alex Langshur President of PublicInsite will complete the event by sharing with us examples of how to target and segment clients & stakeholders, decode their intent and generate actionable intelligence that leads to improved outcomes.

 

Speaker Jim Sterne

Jim is founder of the international eMetrics Marketing Optimization Summits. He is also the founding President and current Chairman of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

Jim is also an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. He has written six books on Internet advertising, marketing and customer service including, Web Metrics; Proven Methods for Measuring Web Site Success.

Comments

  • In addition to our city host Alex Langshur of PublicInsite and our corporate sponsor Jonathan Levitt of iPerceptions the WAA welcomes the Ottawa Centre for Research and Innovation (OCRI) as an association sponsor.
  • Online registration is provided by OCRI
  • WAA members please register by calling 613-828-6274
  • Breakfast is included in prices quoted.
Attachments
 

 Event Contact

 Event Coordinator
Andrea Hadley Jeff Conaster
(604) 985-0205
www.eMetricsCanada.com
   

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