Committee: Standards Committee
Mission Statement
Measuring Success Starts Here
Want to help create consensus and enable the development of common ways to look at data measurement, KPIs and methodologies? Join us and offer your active participation.
The mission of this committee is to work with members and industry experts to define web analytics measures so we may develop common vocabulary, definitions and standards for measuring and reporting web metrics.
By recommending standards, definitions and terminology, we can collectively enable common ways of looking at data measurement and methodologies—resulting in:
- More meaningful industry benchmarking
- Comparability of results among different tools
- Better understanding of the metrics terms we all use
The committee will also document and share best practices in the Metrics area—which will result in standardizing approaches for consistent results as well as enabling members to either market or deploy tools and solutions more effectively.
Key Activities:
WAA wants your input. Sign up to participate in our committee to help us:
- Address member questions, concerns and suggestions either directly, through other members, or through experts we recruit).
- Review, refine and agree to common definitions.
- Describe key metrics such as conversion, unique visits and abandonment.
- Gather case studies and other examples of best practices.
- Develop a best practices library for members.
- Host seminars and web analytic “coffee talks”.
Interested?
Contact Angie Brown and Judith Pascual, our , to participate in the WAA Standards Committee.
Standards Document License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Schedule of Events
The following is a list of events for this Committee. Click on the event for details and registration.
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Documents
WAA-Standards-Analytics-Definitions-Big-3-20061206.pdf 177.865 KB (177865 bytes) WAA-Standards-Analytics-Definitions-Volume-I-20070816.pdf 114.034 KB (114034 bytes) WAA_Web_Analytics_Definitions_20080922_For_Public_Comment.pdf 299.986 KB (299986 bytes)
