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Web Analyst - Time Inc. Interactive 

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Job Description

Reporting to the Director of Strategic Analysis, the Web Analyst will be responsible for reporting and analyzing web site data as it relates to product, content, advertising, marketing and business forecasting and planning.

Duties

• Lead support role for Omniture Site Catalyst and Discover 2.0 analytic tools. User base includes interaction with Editorial, Marketing, Sales, Technology, Web Design, Consumer, Research and Executive Management.

• Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the implementation process and evaluating post-launch reporting.

• On-going education of end user community.

• Evaluate and define requirements for integrating 3rd party systems that require Omniture reporting (video, rss, search, etc..)

• Act as administrator for Omniture tools including permissions and site configurations.

• Identify and analyze key web site performance metrics including trends, path analysis, retention, and customer life time value.

• Drive new analytics initiatives that contribute to business goals.

• Deliver and support of ad hoc reporting needs.

• Oversee the off-shore delivery of the standard monthly reports of key performance indicators.

• Assist in the monthly reporting of paid search campaigns.

 

Required Experience:

Qualifications

• BS in Marketing, Business or Computer Information Systems.
• 4+ years of consumer data analytics and analytical reporting.
• 2+ years of experience in web analytics.
• Skill set using Omniture (Site Catalyst).
• Business savvy and basic understanding of technical, design and marketing skills as it relates to web analytics.
• Independent thinker. Strong analytical, quantitative, problem-solving skills.
• Strong communication and interpersonal skills.

This Job Requires the Following Skills:

Please see Required Experience

Education Required:

BS in Marketing, Business or Computer Information Systems.

Location: New York, NY


Job URL: http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&sitei...

Position Type: Full Time

US Citizenship required: Yes

Job Posted Wed 30-Apr-08 3:33 PM



Company Info for this Employment Listing

Time Inc.
1271 Avenue of the Americas
New York, NY 10020

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(212) 522-3908
http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&sitei...

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