Senior Web Analytics Consultant (on or off site) 

Established, dynamic Communications Company seeks a contract Senior Web Analytics Consultant for an anticipated 2 to 6 month contract.  Position can be on-site (Denver, CO) or remote with limited travel to Denver. This is a multi-dimensional role leading the online customer interactions in digital marketing and a measurement capacity. Also encompassed in this role are the management of interactions on social networking sites and the incorporation of this channel into the overall RM plan. This consultant will have an extreme ability to solve complex business problems and measure results to drive customer ROI. The ability to work in matrix environment working with multiple departments and reporting to multiple department executives is critical to the success of the position.

• 6 years of prior experience in marketing, market research, or a related field.
• 4 years of prior staff management and mentoring experience.
• Solid understanding of online execution of advertising, marketing, brand management.
• Must understand the appropriate application of technical/analytical skills and tools:
  • Database concepts
  • Experience in SQL, SAS or R
  • Omniture, Coremetrics, and Google analytics implementation methodologies
  • Primary research methods
  • Exact Target and Constant Contact
  • Multivariate statistical analysis such as: logistic regression, linear regression, classification trees, and other segmentation techniques
• Experience leading an analytics team in a matrix collaborative setting.
• Hands-on experience conducting custom analytics for marketing initiatives.
• Proven experience planning, executing and measuring social networking initiatives.
• Ability to manage and plan team resource utilization.
• Proven ability to manage multiple internal and external initiatives and deliver on time.
• Superior communication skills, including presentation skills.
• Strong project management and budget management skills.
• Master’s degree in Marketing, Research, Statistics, or similar field.
• Experience in online advertising, database marketing, RM, and consulting is required.