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Press Releases - Web Analytics News for Web Analytics Association

The top 50 press releases in our database are displayed below.

49 Record(s) Found. Displaying Page 1:

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Web Analytics Association Announces “Base Camp” Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco
Release Date: 29-Apr-08 Author or Contact: Carla Vicens Category: WAA Subcategory: Events
Learn from Industry Experts the Latest Trends, Tips and Techniques of Web Analytics
Click to read Web Analytics Association Announces “Base Camp” Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco

NEDSTAT INTRODUCES MOBILE ANALYTICS
Release Date: 24-Apr-08 Author or Contact: Floor Verbeek Category: WAA
Amsterdam, 24 April 2008 – Nedstat announces the release of mobile analytics providing Sitestat users with an in-depth view of mobile browsing and conversion. New reports about phone brands and types, screen sizes, browsing behaviour and mobile conversion are integrated with existing Sitestat web analytics reports giving users a clear comparative view of mobile and regular website activity.
Click to read NEDSTAT INTRODUCES MOBILE ANALYTICS

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards
Release Date: 21-Apr-08 Author or Contact: Carla Vicens Category: WAA
WASHINGTON, DC-- April 21, 2008 -- Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose of the new partnership is to better communicate the... More on The Web Analytics Association and the...
Click to read The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization
Release Date: 3-Apr-08 Author or Contact: Carla Vicens Category: WAA
IRVINE, CA – April 3, 2008 – Today the University of California, Irvine Extension, along with the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies announced outstanding momentum and student response for its Certificate in Web Intelligence program. Released in Q4 2007, the online program offers students a comprehensive set of Web marketing, Web analytics, online marketing optimization and online... More on New Certificate in Web Intelligence...
Click to read New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization

Web Analytics Association Invites SES New York Attendees to “Come Eat and Delete” on March 17
Release Date: 10-Mar-08 Author or Contact: Carla Vicens Category: WAA Subcategory: Events
NEW YORK – March 10, 2008 – On day-one of Search Engine Strategies in New York, the Web Analytics Association (WAA) will host a networking event for WAA members and attendees. At 3:15 p.m. on March 17, WAA members and attendees are invited to an informal half hour networking event. Prizes and cookies will be on hand. The networking event, “Come Eat and Delete,” will immediately follow the 2:00 p.m. presentation, “Web Analytics: Measuring... More on Web Analytics Association Invites SES...
Click to read Web Analytics Association Invites SES New York Attendees to “Come Eat and Delete” on March 17

eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association
Release Date: 10-Mar-08 Author or Contact: Carla Vicens Category: WAA
WASHINGTON, DC – March 10, 2008 – The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration. Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes. The... More on eMetrics Marketing Optimization Summit...
Click to read eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

Eric T. Peterson on Objectives, Definitions and Emerging KPIs -- New White Paper Explores Metrics for Online Video
Release Date: 25-Feb-08 Author or Contact: Ulrike Ziegler Category: Vendor
Amsterdam, 25 February 2008 – Nedstat announces the publication of 'Measuring Multimedia Content in a Web 2.0 World', a white paper authored by Eric T. Peterson of Web Analytics Demystified and co-authored by Michiel Berger, Chief Innovations at Nedstat.
Click to read Eric T. Peterson on Objectives, Definitions and Emerging KPIs -- New White Paper Explores Metrics for Online Video

Over 70% Plan to Increase Spending on Web Analytics Training and Consulting According to the Web Analytics Association Industry Outlook Survey
Release Date: 17-Jan-08 Author or Contact: Carla Vicens Category: WAA
WASHINGTON, D.C. – January 17, 2008 – Today, the Web Analytics Association (WAA) announced the results of its 2008 Industry Outlook Survey of over 500 marketing and analytics professionals. The survey results, presented in a WAA webcast today at 12:00 p.m. EST, uncover unique insights about the major issues, challenges and investments in web analytics in 2008. Overall, nearly 70 percent of respondents indicated that they plan to increase their... More on Over 70% Plan to Increase Spending on...
Click to read Over 70% Plan to Increase Spending on Web Analytics Training and Consulting According to the Web Analytics Association Industry Outlook Survey

Nedstat Appoints New CCO
Release Date: 13-Nov-07 Author or Contact: Ulrike Ziegler Category: Vendor
Caspar Joustra to join management board and lead sales activities
Click to read Nedstat Appoints New CCO

Industry Thought-Leaders and Practitioners Share Ideas and Best Practices on New Web Analytics Association Blog
Release Date: 13-Nov-07 Author or Contact: Carla Vicens Category: WAA Subcategory: Committee News
Washington, DC - November 13, 2007 -Today the Web Analytics Association (WAA) announced that it has launched a blog open to all of its members to discuss and debate the hot topics, emerging trends and innovative technologies in the web analytics industry. The open read format of the WAA blog provides an opportunity for all of its members, from directors, committee chairs and practitioners alike, to write to a larger Internet audience about... More on Industry Thought-Leaders and...
Click to read Industry Thought-Leaders and Practitioners Share Ideas and Best Practices on New Web Analytics Association Blog

Nedstat Introduces Advanced Dashboards™
Release Date: 31-Oct-07 Author or Contact: Annemarie Verweij Category: Vendor
Amsterdam, 31 October 2007 – Nedstat announces the release of Advanced Dashboards™ allowing Sitestat users to create a single overview of their key online metrics and instantly see the success of their online business. With its many display options, drag and drop and single click functionalities, drill-down feature and highly intuitive interface, Advanced Dashboards™ provides users industry-leading usability in display customisation.
Click to read Nedstat Introduces Advanced Dashboards™

Stream Sense™ Now with Easy Flash Integration
Release Date: 24-Oct-07 Author or Contact: Annemarie Verweij Category: Vendor
Amsterdam, 9 October 2007 – Nedstat announces the release of simple Flash integration for Stream Sense™. This includes embedded Flash applications for off-site solutions such as widgets and gadgets.
Click to read Stream Sense™ Now with Easy Flash Integration

Web Analytics Association Announces Two Free Industry Discussions in October on New Standards Definitions
Release Date: 11-Oct-07 Author or Contact: Carla Vicens Category: WAA Subcategory: Events
In-Person Meeting and Online Webcast to Focus on Standards and the Future of Web Analytics
Click to read Web Analytics Association Announces Two Free Industry Discussions in October on New Standards Definitions

OX2 Expands to Germany, and Beyond!
Release Date: 10-Oct-07 Author or Contact: René Dechamps Otamendi / OX2 / CEO Category: Vendor
David Rhee (former Director of Web Analytics at Gateway Computer) joins OX2 to lead the agency's new German branch
Click to read OX2 Expands to Germany, and Beyond!

OX2, à la conquête de l’Allemagne
Release Date: 10-Oct-07 Author or Contact: René Dechamps Otamendi / OX2 / CEO Category: Vendor
David Rhee (ex-directeur Web Analytics chez Gateway) rejoint OX2 et dirige la nouvelle antenne allemande de l’agence
Click to read OX2, à la conquête de l’Allemagne

IndexTools Announces Booming GmbH As Its First Strategic Alliance Partner In Germany
Release Date: 25-Sep-07 Author or Contact: Andrea Simon Category: Vendor
NEW YORK, NY September 25, 2007 - IndexTools (Inc.), leading provider of a cutting-edge online marketing analytics platform, announced today at OMD in Duesseldorf a Strategic Alliance Partnership with German online marketing agency, Booming GmbH.
Click to read IndexTools Announces Booming GmbH As Its First Strategic Alliance Partner In Germany

Large German Publisher Living Large on the Web, Thanks to IndexTools
Release Date: 20-Sep-07 Author or Contact: Andrea Simon Category: Vendor
NEW YORK, NY September 20, 2007 – When a 260-year-old German publishing house went shopping for a partner to help sort out its rising web analytics needs, it didn’t take the matter lightly. Schlütersche Verlagsgesellschaft (SVG) first began using web analytics a decade ago to track visitors to its websites. But when the venerable publisher of phone books and trade magazines ventured deeper into the waters of the Internet with a host of websites... More on Large German Publisher Living Large on...
Click to read Large German Publisher Living Large on the Web, Thanks to IndexTools

Seattle Startup Empowers Search Engine Advertisers with a New Analytics Tool
Release Date: 12-Sep-07 Author or Contact: Stephen Schramke Category: Vendor
Logic361, a startup company with offices on Bainbridge Island, has completed its product and business development and is now launching the company and its new hosted analytics tool for pay-per-click advertisers.
Click to read Seattle Startup Empowers Search Engine Advertisers with a New Analytics Tool

Web Analytics Association Delivers 26 Standard Definitions to Promote Consistency across the Rapidly Evolving Web Analytics Community
Release Date: 23-Aug-07 Author or Contact: Carla Vicens Category: WAA
WASHINGTON, DC - August 23, 2007—At Search Engine Strategies in San Jose, CA, today, the Web Analytics Association (WAA) announced a major accomplishment and milestone with the publishing of standard definitions for 26 foundational web analytic metrics covering the areas of visits, content and conversion. The result of a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders, the new definitions provide... More on Web Analytics Association Delivers 26...
Click to read Web Analytics Association Delivers 26 Standard Definitions to Promote Consistency across the Rapidly Evolving Web Analytics Community

IndexTools launches its Bid Management product
Release Date: 22-Aug-07 Author or Contact: Andrea Simon Category: Vendor
IndexTools (Inc.) unveiled this week its new product, IndexTools Bid Management 2, providing a powerful tool for online marketers together with its already popular web analytics solution. The new product empowers clients to optimize their search engine campaigns by unburdening them from manual bidding for keywords and enabling them to build campaign strategies in order to meet their online performance goals.
Click to read IndexTools launches its Bid Management product

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