Web Analytics Association

WAA Base Camp: Seattle

Tue, 18 Dec 2007 13:38:59 GMT

WAA Base Camp: Seattle
Start Date: 4-Dec-08 9:00 AM
End Time: 4-Dec-08 4:00 PM
Speaker: WAA Faculty

WAA Base Camp: Atlanta

Tue, 18 Dec 2007 13:42:56 GMT

WAA Base Camp: Atlanta
Start Date: 2-Dec-08 9:00 AM
End Time: 2-Dec-08 4:00 PM
Speaker: WAA Faculty

Internet Marketing Conference

Mon, 24 Mar 2008 14:27:15 GMT

Internet Marketing Conference Start Date: 26-Nov-08 8:00 AM End Time: 27-Nov-08 5:30 PM Location: World Trade Center Speaker: Event Details: Join us for an event about web analytics, search marketing, testing, targeting, Internet marketing, and more. Internet Marketing Conference (IMC) is produced by experts, for experts, and for all of you whod like to become experts. IMC is the longest running conference about marketing on the Internet produced by Europeans. For the past nine years, it has been held in four European cities as well as in USA and Canada. Together we have experience from working as practitioners, vendor representatives, consultants, and event producers. That gives us the background needed to put together a program based on all those different approaches. Learn how to: • use scientific tests to decrease visitor friction and increase conversions • leverage social media to attract new visitors and make them want to come back for more • find the most...

WAA Base Camp: Washington DC

Tue, 18 Dec 2007 12:35:28 GMT

WAA Base Camp: Washington DC
Start Date: 20-Oct-08 9:00 AM
End Time: 20-Oct-08 4:00 PM
Speaker: WAA Faculty

WAA Base Camp: Las Vegas

Tue, 13 May 2008 17:04:38 GMT

WAA Base Camp: Las Vegas
Start Date: 12-Oct-08 9:00 AM
End Time: 12-Oct-08 5:30 PM
Speaker:

Event Details:

See WAA Base Camp Faculty for all the details!

WAA Base Camp: Vancouver

Mon, 12 May 2008 20:07:36 GMT

WAA Base Camp: Vancouver
Start Date: 20-Aug-08 9:00 AM
End Time: 21-Aug-08 4:00 PM
Speaker: WAA Faculty

Event Details:

Online Marketing Boot Camp

Tue, 08 Apr 2008 15:52:16 GMT

Online Marketing Boot Camp
Start Date: 17-Jun-08 8:30 AM
End Time: 20-Jun-08 5:30 PM
Location: Champlain College, Burlington, VT
Speaker:

Event Details:

Champlain College

Predictive Analytics for Business, Marketing and Web

Sun, 24 Feb 2008 05:35:21 GMT

Predictive Analytics for Business, Marketing and Web Start Date: 5-Jun-08 9:00 AM End Time: 6-Jun-08 5:00 PM Location: NYC Seminar & Conference Center, New York, NY 10010 Speaker: Eric Siegel, Ph.D. Event Details: **Early-bird special: Sign up one month ahead for $100 off the registration fee** Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn—predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it. The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying...

Internet Marketing Conference -- Mobile Internet

Mon, 24 Mar 2008 11:49:18 GMT

Internet Marketing Conference -- Mobile Internet
Start Date: 4-Jun-08 8:00 AM
End Time: 4-Jun-08 5:30 PM
Location: Hotel Pennsylvania, New York, NY
Speaker:

Event Details:

Hotel Pennsylvania

7th Avenue at 33rd Street

New York, NY USA

7 Web Analytics B2B Metrics Mistakes

noemail@webanalyticsassociation.org — Thu, 01 May 2008 09:00:00 GMT

Many times, statistics from web analysis can be misleading. It is all too easy to end up doing the wrong thing based on analysis of website statistic. Here are some pitfalls for the following metrics: Number of Leads by Keyword It is very important to measure conversions by keyword. This lets you know where to focus your marketing efforts. However, many B2B sites and especially those with high cost items have a relatively small number of conversions. In addition, the conversion may occur: During the 2nd, or later visits when the original keyword used is now lost (due to cookie erasing, subsequent search using product name, etc) By a coworker of the original searcher who lands directly on site since the URL is now known Since the numbers are small and may not be traceable to the original search, in many cases it is statistically invalid to decide on actionable items based on the number of leads by keyword. In those cases it is best to find proxies...

1-May-08 5:00 AM

Top 10 Things I Wish I Knew When I Started in Web Analytics #3

Mon, 07 Apr 2008 17:00:00 GMT

Continuing our Things I Wish I Knew... series, Daniel Shields offers his Top 10: 1. Not Everyone Knows What You are Saying The ecommerce workplace is made up of very diverse areas of expertise. Where a few folks here and there might get what you are saying with little effort, most of the people whom you work with are not steeped in statistical understanding, much less its vernacular. For the good of the company, and the sanity of the analyst, it might be advisable to find an in-house reader who gets most of it, but can point out where language might be an issue. 2. Customer Support Exists for a Reason A major impulse to try to overcome is the same which keeps a person from asking for directions in Culpepper, Virginia. You might know you are lost, and you have a pretty good idea that people know how to help you, but for some reason, it means more if you turn the map around and fold it different ways a dozen times to see if it makes a difference. Taking this ego-shot and allowing it...

7-Apr-08 1:00 PM

The Pursuit of Measurement: The Customer's Experience

noemail@webanalyticsassociation.org — Mon, 07 Apr 2008 14:45:00 GMT

We’ve all heard the classic conundrum of businesses today – Half of our Marketing efforts are working, we just don’t know which half. Site Analytics strives to answer that statement by gathering data to allow business to align their message, media, offer and channel with their desired audience to optimize the results and return for the company. However, in online business today, the conundrum has gotten much more complicated. Where does the analytics of the website end and analysis of the customer begin? While we construct our KPIs and dashboards to capture the successes of our campaigns, ad placement, engagement and conversions to measure the success of our company objectives, in the end isn’t the end goal really about the customer and the measurement their experiences and successes (or lack of them)? Spending Growth on Customer Experience In a recently published report ‘Customer Experience Spending Intensifies in 2008, by Megan Burns’, Forrester Research identified areas where...

7-Apr-08 10:45 AM

Top 10 Things I Wish I Knew When I Started in Web Analytics #2

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 16:00:00 GMT

Continuing our Things I Wish I Knew... series, Alex Cohen offers his Top 10: You are Not the First Web Analyst - You do not need to invent web analytics. Somebody has encountered the problem you have. Establish a great base of knowledge by buying books like Web Analytics: An Hour A Day, joining the Yahoo Web Analytics Forum and subscribing to every measurement blog you can find. Go to Emetrics NOW - Your world view is likely to be very myopic: all about your tool, your website, your business. You need perspective. The eMetrics Marketing Optimization Summit will open your eyes, especially if youre just starting. Your Tool Can Do More Than You Think - Most people assume that what you get out of the box is the limit of your tool. This is usually wrong 99% of the time. You must not be afraid to ask your vendor about what else it can do. Start a Blog or Business - If you dont really, really own the numbers youre responsible for, youll never really, really learn the data. Pick...

10-Mar-08 12:00 PM

Analyzing Online Advertising using Dart

noemail@webanalyticsassociation.org — Sat, 08 Mar 2008 13:00:00 GMT

When analyzing online advertising begin by looking at impressions. Delivered impressions tell you how many people were exposed to your ad. Impressions are passive. When an online ad is served up and someone views it, it is counted as an impression. The purpose of someone seeing your ad is to entice them to visit your website. In order to visit your website, a customer interaction such as a click is needed. The click sends a customer to a company website. Once a customer arrives at the designated website - that is considered delivered traffic. Delivered traffic can be defined as user clicks and website visits after exposure to an ad. How is your ad performing? Is the ad getting customers to visit your site? A quick metric to use is delivered traffic rate (DTR). DTR is total delivered traffic divided by impressions served. If your DTR is 2% or more you have efficiently accomplished your goal of getting people to your website. A two percent DTR indicates the robustness of your ad, and...

8-Mar-08 9:00 AM

Using Web Analytics to Optimize PPC Campaigns

noemail@webanalyticsassociation.org — Thu, 28 Feb 2008 14:00:00 GMT

Successful insights and optimizations from Web Analytics (WA) data hinges on analyzing timely, consistent, and accurate/clean data; all online advertising should be tagged with WA URL tracking parameters to provide a complete and centralized view of site activity and conversions. Now that disclaimer is out of the way, here are 10 quick and simple ways to use WA data to optimize Paid Search (PPC) Campaigns: Traffic Volume & Conversion Rate Comparisons – Comparing performance between Paid and Natural traffic, paid engine to paid engine, and Paid keyword to Natural keyword offers a great opportunity to set goals and find new and missed opportunities. If keyword ABC has an 11% conversion rate from Google Natural, but 2% on Google Adwords (paid), a PPC optimizer should be making comparisons between landing pages, copy, etc. to make drastic changes versus minimal ‘tweaking’. Without the WA/Natural performance data to benchmark against, an optimizer would have been content (and quite...

28-Feb-08 9:00 AM

Review: The Web Analytics Report 2008

Wed, 13 Feb 2008 15:00:00 GMT

The Web Analytics Report 2008 is a long report. No, it is a very long report, writes its principle analyst, Phil Kemelor, who is vice president of strategic consulting for Semphonic, in the reports opening words. That is intentional. It is 343 pages of user guide, thorough backgrounders on web analytics applications, technology and acquisition -- and the meat of the report, in-depth reviews of 15 web analytics products and services. Long reports are bad when they are poorly organized. This is not a bad report. Nobody should have to read the whole thing, but that is only because nobody should have to read everything about every product. There is no perfect technology, so good reviewers, particularly in emerging markets, must go beyond capabilities and reveal whats missing, what doesnt work and how to avoid known mistakes. It is thrilling to know what one could do, but it is profitable also to know what not to do. This report has no shortage of reasonable skepticism and warnings. The...

13-Feb-08 10:00 AM

Top 10 Things I Wish I Knew When I Started in Web Analytics

Mon, 11 Feb 2008 15:30:00 GMT

I remember what it was like to walk through the door at my brand new job, my very first job as a web analyst, wondering what I’d gotten myself into. In retrospect, what did I wind up learning the hard way? What would been helpful to know up front? What should I have been prepared to expect? With that in mind, here are 10 things I wish I knew when I started in web analytics: You will sit between the techies and the marketers. Figuratively, and maybe literally. Make friends on both sides of the fence. You will learn all about your business. Not just the stats part. Not just the web part. The work you do in web analytics will only make sense once you’ve put it in the general context of your business. Ahem, what is this thing you call a Visit? Know your standard web metric definitions by heart, and be able to recite them concisely for people who ask. They will ask. Dirty, dirty, dirty. Numbers wont match, they won’t add up, they won’t make sense, sometimes they won’t even...

11-Feb-08 10:30 AM

Online Behavior Analysis - Industry vs. Academy

noemail@webanalyticsassociation.org — Mon, 14 Jan 2008 13:00:00 GMT

Theories are always theories of practice, whereas practices are always practices of a theory. Fernando Pessoa As part of my M. Sc. Thesis on Online Behavior Analysis and my present job as the responsible for Applied Web Analytics at easynet search marketing, I have been reading a lot of academic and industry papers on the fields of Web Mining and Web Analytics. While researching Online Behavior across academic journals, books and blogs, the differences between the industry and the academic approaches seemed to be substantial. Even though both fields have the same overall objective, i.e. measure/understand/improve website usage, they differ significantly on their approaches. Web Mining focuses on the analysis and prediction of visitors’ usage in order to improve website performance and/or recommend products or links based on users’ behavior. Web Analytics focuses on the direct improvement of conversion rates and the stickiness of the website: how to design and organize the...

14-Jan-08 8:00 AM

Measuring Widgets: Interview with Jodi McDermott

noemail@webanalyticsassociation.org — Tue, 08 Jan 2008 20:00:00 GMT

Interview Summary: Measuring Widgets What are widgets? What are the measurements for widgets companies track? What level of technical expertise is needed to measure a widget deployment? What types of reports are available for widgets? How can widget metrics be integrated with web analytics data? Interview with Jodi McDermott, Director, Product Management for Clearspring Technologies, Inc. (Jodi blogs on Widget Analytics at widgetanalytics.wordpress.com/). Interview date—November 21, 2007 by Jennifer Day with the WAA Research Committee. Time--23:55. MP3 File Time (min:sec) Podcast Contents 0:00 Introduction 1:15 Q: What is a widget and how does it fit into the evolution of the web as a whole? A widget is a miniature portable application that can be placed on a section of a website, a desktop, or on a mobile device. They are typically lightweight web-based apps or images, HTML that can be shared; but they can...

8-Jan-08 3:00 PM

Leading Marketers Announce Three Days of Seminars on Copywriting, Website Optimization, and Mobile Web Marketing, This June in New York City

noemail@webanalyticsassociation.org — Fri, 16 May 2008 02:15:00 GMT

NEW YORK, NY, May 15, 2008 - FutureNow, Inc. (FUTR.OB) and IMC (Internet Marketing Conference) will offer three seminar-style training events for professionals involved in the planning, execution and optimization of new media campaigns. The events will take place over three days, from June 2nd through June 4th, in New York City. The first event, FutureNows popular Persuasive Online Copywriting seminar, takes place on Monday, June 2. Participants will learn how to write for different customer segments, format for maximum readability, ensure that sales and marketing copy is easy to find via search engines, and write in a voice and tone that persuades visitors to take action. On Tuesday, June 3, FutureNows Call to Action seminar, led by Bryan Eisenberg, best-selling author and co-founder of FutureNow, is based on Eisenbergs bestselling book, Call to Action: Secret Formulas to Improve Online Results. This seminar is a crash course on the synergies between web analytics, web design,...

Nedstat and GX join forces

noemail@webanalyticsassociation.org — Thu, 15 May 2008 04:00:00 GMT

Over the past few years GX and Nedstat have worked together to deliver website implementations for various customers such as Schiphol Group, SBS Broadcasting, Nationale Nederlanden, Ajax and Radio 538. During this time both company’s noticed a rising demand for a generic solution that both new and existing customers could profit from. The introduction of open API’s in the Sitestat platform and the GX WebManager 9 has allowed for a close integration based on open standards. GX WebManager 9 offers a component-based architecture, enabling it to add and instantly use components on a website. Therefore, installation and configuration of the solution is very easy.

The integrated solution consists of a WebManager Component Bundle (WCB) that makes it possible to show Nedstat’s Sitestat application on a website that is developed in the GX WebManager. The component also has several complementary tools to configure the integration between GX WebManager and Sitestat.

The following data are now instantly measurable:

All pages and other content items
Click-outs that register what documents have been downloaded and what external links have been clicked on
Loading time of pages
All standard Sitestat characteristics regarding visitors (IP-address, location, browser, OS)

You can download the GX Sitestat WCB for free at www.wcmexchange.com, the GX online marketplace for WebManager Component Bundles.

Web Analytics Association Announces New Board Of Directors

noemail@webanalyticsassociation.org — Mon, 05 May 2008 12:00:00 GMT

San Francisco, CA – May 5, 2008 – The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the newly elected directors for 2008-2009. Comprised of individuals from across the US, Canada and Europe, the Board reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession. WAA Chairman Jim Sterne said, The WAA is growing and maturing, and this new Board is a wonderful mix of talent and geography. The cumulative experience of these people is exceeded only by their cumulative IQ. We have a great team for tackling our objectives for the coming year. The following members will serve the Board for the coming year: Vicky Brock, Highland Business Research, Inverness Highlands, Scotland June Dershewitz, Semphonic, San Francisco, CA Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada Avinash Kaushik, Author, Analytics Evangelist - Google, Mountain View, CA ...

Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco

noemail@webanalyticsassociation.org — Tue, 29 Apr 2008 12:00:00 GMT

SAN FRANCISCO, CA – April 29, 2008 – The Web Analytics Association is pleased to announce the details of their one-day Base Camp to take place before the eMetrics Marketing Optimization Summit in San Francisco on May 4th. The three-course workshops run simultaneously, educating newcomers, practitioners and veterans in the field of web analytics. Attendees can choose the seminar that best suits their needs: Introduction to Web Analytics, Online Marketing Campaign Measurement or Web Analytics for Site Optimization. The Introduction to Web Analytics is ideal for attendees looking to get grounded in the basics of web analytics – the history of web metrics, where to start, how to measure navigational changes, search term trends, on-site traffic analysis and more. Attendees will walk away fluent in web metrics terminology, able to discuss web analytics within their specific business culture. For the more experienced web analyst responsible for driving traffic, online advertising, search...

NEDSTAT INTRODUCES MOBILE ANALYTICS

noemail@webanalyticsassociation.org — Thu, 24 Apr 2008 04:00:00 GMT

Sitestat users can see exactly what content consumers using mobile devices look at, if they convert and which mobile devices convert best. The new reports work for both mobile and normal sites and measure all mobile devices including those that don’t support Javascript.

Michiel Berger, Chief Innovations at Nedstat: “Now that mobile devices are becoming more advanced, people will become used to accessing web content on the go. Website owners need to know if and how mobile users access their site. How is their experience? Does the page fit on the screen, are all pages visited? When this is right they can think about their online offering; how can the content and navigation be optimised for mobile visitors, and can they even develop new true mobile services. We allow our Sitestat customers to take the first step towards the mobile web by showing them what is happening, on their site, today.”

Piet Middelkoop, internet consultant at Dutch Railway (NS), has been testing the new reports: "Our customers want access to our online schedules and other information while travelling. Flat fee mobile internet subscriptions and web-enabled telephones have made this possible for a bigger audience. Since working closely together with Nedstat, we have seen clear trends in mobile brands and types being used to visit our mobile site. We are very enthusiastic about insights like this because it helps us target and optimise our mobile offering in a very effective way."

The new mobile analytics reports are available to all Sitestat users at no extra cost as of today.

Further details and screenshots of the new mobile analytics reports can be found at blog.sitestat.com.

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

noemail@webanalyticsassociation.org — Mon, 21 Apr 2008 12:00:00 GMT

WASHINGTON, DC-- April 21, 2008 -- Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose of the new partnership is to better communicate the goals of metrics standards to the two organizations respective memberships and target audiences, as well as to better convey the goals of each organization and the subtle differences that may occur among metrics standards. The WAA and the IAB have historically had different goals for metrics standardization. The WAAs mission is to foster the growth and evolution of the Web analytics industry by encouraging that the name and definition of each metric is consistent across vendors. This reduces confusion for analytics professionals who are...

New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization

noemail@webanalyticsassociation.org — Thu, 03 Apr 2008 12:00:00 GMT

IRVINE, CA – April 3, 2008 – Today the University of California, Irvine Extension, along with the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies announced outstanding momentum and student response for its Certificate in Web Intelligence program. Released in Q4 2007, the online program offers students a comprehensive set of Web marketing, Web analytics, online marketing optimization and online marketing analytics skills. I strongly recommend the Certificate in Web Intelligence, commented one student. I am currently taking a few courses for this certificate, and it has helped me develop a deeper understanding of how web intelligence is an integral part of presenting actionable data to our companies. In a recent 2008 outlook survey from the WAA, roughly 50 percent of respondents indicated they will invest in training, 38 percent in consulting and 36 percent in staffing in 2008. The survey results suggest that while the right marketing...

Web Analytics Association Invites SES New York Attendees to Come Eat and Delete on March 17

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 12:00:00 GMT

NEW YORK – March 10, 2008 – On day-one of Search Engine Strategies in New York, the Web Analytics Association (WAA) will host a networking event for WAA members and attendees. At 3:15 p.m. on March 17, WAA members and attendees are invited to an informal half hour networking event. Prizes and cookies will be on hand.

The networking event, “Come Eat and Delete,” will immediately follow the 2:00 p.m. presentation, “Web Analytics: Measuring Success.” On the panel, WAA members Avinash Kaushik, author, blogger analytics evangelist for Google and a member of the WAA Board of Directors, Jason Bishop, senior consultant with Omniture, and Akin Arikan, senior manager of Internet marketing for Unica Corp, will discuss classic and cutting edge tactics for measuring the success of search marketing and drive increased revenue.

“Come Eat and Delete” is a free networking event, and is open to all SES attendees. For more information, please visit: www.webanalyticsassociation.org.

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.

eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 12:00:00 GMT

WASHINGTON, DC – March 10, 2008 – The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration. Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes. The history of the WAA is linked to the international conference series, as the original inspiration for an independent web analytics organization stemmed from a gathering at the eMetrics Summit in 2003. Founded in 2004 by Jim Sterne, eMetrics Marketing Optimization Summit producer, and analytics consultants Bryan Eisenberg and Andrew Edwards, the WAA has become recognized as the voice of the web analytics industry. Now in its fourth year, the WAA continues to demonstrate outstanding momentum and growth. Ending 2007 with 1500 active members in 40...

Eric T. Peterson on Objectives, Definitions and Emerging KPIs -- New White Paper Explores Metrics for Online Video

noemail@webanalyticsassociation.org — Mon, 25 Feb 2008 12:00:00 GMT

The study explores the emerging direct measurement model for multimedia content by examining several common business cases for deploying video. It provides a new set of definitions and key performance indicators (KPIs) designed to help companies effectively track their investment in video based content. The three primary business objectives for multimedia content on the Internet are to sell advertising, to promote viral marketing and to drive visitor engagement, says Eric Peterson. Marketers must look for standards and best practices to monitor and evaluate the success of these objectives. As the clear frontrunner in video analytics with Stream Sense™, Nedstat was the ideal partner to co-author this study with. Michiel Berger: The popularity of online video is explosive and the readiness of organizations to shift major advertising spend to this channel will continue to grow at high speed. With Stream Sense™ we provide a wide range of metrics about video stream usage like click...

Business Intelligence Analyst/Web Analyst

Fri, 16 May 2008 18:46:49 GMT

Title: Business Intelligence Analyst/Web Analyst Description: The Digital Marketing organization is responsible for all digital marketing and CRM within Services & Softwares domains such as Games, Music, and Maps. The Digital Marketing organization is part of the Suites Management & Marketing Unit under Services & Software. We are looking for a highly-analytical individual who is passionate about solving business decisions through data. Our S&S Digital Marketing Analyst will provide strategic perspective, a deep business understanding and outstanding analytical ability to help us develop, drive and monitor the success of our programs. Analysts will typically focus on multiple business unit platforms and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis). Responsibilities: Support the analytic needs of a business unit by analyzing web traffic using tools such as HBX, Webtrends,...

Sr. Manager, Spike Digital Entertainment Research (Santa Monica, CA)

Thu, 15 May 2008 15:00:00 GMT

Title: Sr. Manager, Spike Digital Entertainment Research (Santa Monica, CA) Description: The MTVN Digital Research Group has an opportunity within the Entertainment & Games Group for a Sr. Manager of Digital Research - Spike. This position will manage the quantitative and competitive reporting and measurement functions as they pertain to the MTVN Entertainment & Games Brands: Spike.com, GameTrailers.com, and Wikicheats.com. This individual will be responsible for extracting and analyzing data from various sources to provide consistent and actionable data across all 3 sites, competitive intelligence in the Male and Gaming consumer spaces, contributing to in-depth analysis of traffic across Male targeted brands, supporting management in the development of presentations and case studies, and fielding ad hoc queries from internal clients as needed.In addition, this individual will be responsible toward to delivering insights around relevant emerging technologies and informing strategic...

Sr. Analyst, Spike Digital Entertainment Research (Santa Monica, CA)

Thu, 15 May 2008 12:00:00 GMT

Title: Sr. Analyst, Spike Digital Entertainment Research (Santa Monica, CA) Description: The MTVN Digital Research Group has an opportunity within the Entertainment & Games Group for a Sr. Analyst of Digital Research - Spike. This position will manage the quantitative and competitive reporting and measurement functions as they pertain to the MTVN Entertainment & Games Brands: Spike.com, GameTrailers.com, and Wikicheats.com. This individual will be responsible for extracting and analyzing data from various sources to provide consistent and actionable data across all 3 sites, competitive intelligence in the Male and Gaming consumer spaces, contributing to in-depth analysis of traffic across Male targeted brands, supporting management in the development of presentations and case studies, and fielding ad hoc queries from internal clients as needed.In addition, this individual will be responsible toward to delivering insights around relevant emerging technologies and informing strategic...

Senior Web Analyst

Tue, 13 May 2008 19:00:00 GMT

Title: Senior Web Analyst Description: Description: As a Senior Web Analyst in our Online Commerce Group, you will work with internal business units and on project teams to lead, change and drive the growth of the organization with insights from web site analyses. Responsibilities: Partner with our eCommerce team by understanding their business goals and developing appropriate analysis, allowing them to measure the success of those goals and provide actionable findings with appropriate recommendations. Act as the lead analyst on large-scale business critical projects from discovery through launch. Be responsible for defining measurement strategy and implementation requirements to guarantee successful measurability of Key Performance Indicators. Provide budget management, forecasting, reporting and review. Work with our technical development team to ensure pages are optimized for data collection and test code changes as well as act as the liaison between our development team...

Analytics Manager

Mon, 12 May 2008 23:00:00 GMT

Title: Analytics Manager Description: Associated Content, The Peoples Media Company, is looking for an energetic, team-oriented analytics manager to satisfy its day-to-day business intelligence requirements. An ideal candidate must demonstrate an ability to solve complex and unique technical problems, and collaborate with team members, remote vendors, as well as internal and external clients. The position will be based in either Denver, CO or New York, NY. Required Experience: Responsibilities The position is a hands-on role whose main responsibilities include: § Owning day-to-day delivery of a first-class analytical product to discrete internal constituents including sales, marketing / community, finance and executive team Areas of focus include traffic & traffic generation, content & content production, and competitive analysis § Interviewing internal business users to determine requirements for data, reports, analyses, metadata training, service levels,...

CafePress.com: Director of Analytics

Mon, 12 May 2008 19:25:48 GMT

Title: CafePress.com: Director of Analytics Description: CafePress.com Loves to Empower the Passions of People! CafePress.com is a leading online marketplace that offers sellers complete eCommerce services to independently create and sell a wide variety of products, and offers consumers unique merchandise across virtually every topic! Privately held, highly profitable and experiencing consistent extraordinary growth, CafePress.com is an Internet Retailer 2008 Hot 100 Retail Website. Were headquartered in Foster City, California. Director of Analytics Critical to the growth of CafePress.com and reporting to our Chief Financial Officer, the Director of Analytics is charged with building and managing our Business Intelligence capabilities. CafePress’s business encompasses consumer internet retailing, B2B eCommerce services and manufacturing operations. With literally millions of products, hundreds of thousands of shopkeepers, and millions of customers, orchestrating our complex...

Senior Web Analyst

Mon, 12 May 2008 18:02:30 GMT

Title: Senior Web Analyst Description: CafePress.com Loves to Empower the Passions of People! CafePress.com is a leading online marketplace that offers sellers complete eCommerce services to independently create and sell a wide variety of products, and offers consumers unique merchandise across virtually every topic! Privately held, highly profitable and experiencing consistent extraordinary growth, CafePress.com is an Internet Retailer 2008 Hot 100 Retail Website. Were headquartered in Foster City, California with our production facility located in Louisville, Kentucky. Senior Web Analyst Critical to the growth of CafePress.com and reporting to the Senior Director of Analytics, the Web Analyst is responsible for developing and interpreting data from CafePress’ numerous finance, marketing, and product development programs, delivering incisive reporting and compelling presentations, enabling strategic business decisions that will significantly impact revenue. (Yes, your work will...

Manager / Senior Consultant

Mon, 12 May 2008 17:00:00 GMT

Title: Manager / Senior Consultant Description: Stratigent, the global leader in web analytics consulting and marketing optimization, is seeking a highly motivated and talented individual with a passion for digital marketing and web analytics. The position will be based in London, UK. Stratigent’s immense growth, increasing client base and partnerships with many of the major players in the online space such as Google Analytics, Omniture, Optimost, Visual Sciences, Unica and WebTrends, have created a unique opportunity for professional growth and development. The candidate must possess keen analytics and business consulting skills and will be responsible for assisting clients, some of whom are Fortune 500 clients, in defining solutions for online marketing initiatives. In addition, the candidate will manage the overall relationship with clients and lead/mentor a team of Consultants and Analysts. This person will have a crucial role in driving Stratigent’s growth in Europe through the...

Consultant

Mon, 12 May 2008 17:00:00 GMT

Title: Consultant Description: Stratigent, the global leader in web analytics consulting and marketing optimization, is seeking a highly motivated and talented individual with a passion for digital marketing and web analytics. The position will be based in London, UK. Stratigent’s immense growth, increasing client base and partnerships with many of the major players in the online space such as Google Analytics, Omniture, Optimost, Visual Sciences, Unica and WebTrends, have created a unique opportunity for professional growth and development. The ideal candidate will have a passion for digital marketing and web analytics, and have a track record demonstrating initiative and drive. As an important member of the Stratigent team, you will work directly with the client as well as other analysts to deliver solutions to unique business problems by leveraging your technical background and expanding your business and marketing skills. Required Experience: · Implement, configure, and...

eCommerce Manager

Thu, 08 May 2008 18:00:00 GMT

Title: eCommerce Manager Description: DESCRIPTION: Altrec.com, a leading e-commerce retailer of performance outdoor gear and Greatoutoors.com, an outdoor focused content site, is seeking to add an experienced Sr. Ecommerce Manager to our growing team. We are a fast-paced organization, focused on exceeding the expectations of our customers and encouraging people to be in the Great Outdoors. RESPONSIBILITIES: Develop eCommerce enhancement plans from careful study of analytics, consumer data, and extensive research. Facilitate a complete enhancement of e-commerce engine thru: click stream analysis on site search working closely with UX Specialist on site search development of repeat customer business site performance-general stats (i.e. visitor info, sales, etc) customer funnel analysis category and merchandise performance (top/bottom categories, products, brands, etc.) ongoing improvement of taxonomy structures identify most...

Web Analytics Manager

Tue, 13 May 2008 16:00:00 GMT

Desired Position Title: Web Analytics Manager Experience: Kathleen Mary Kluba 2950 Annunciation■ Saint Louis, Missouri 63125 ■ 314-609-3660 k_kluba@yahoo.com Objective: To become part of a team where I can use my experiences as a web analytics practitioner to expand the web analytics knowledge of others and facilitate in their software installation efforts. To obtain a position that allows me the opportunity to expand my knowledge, share my passion and broaden my perspective of the web analytics field. Education: Webster University – St. Louis University of Missouri – St. Louis Masters of Business Administration Skills: Two(2) successful Software implementations. (Accounting/Inventory Control and Web Analytic software solutions) SEO and SEM experience. Researching and recommending keywords for SEO. Customizing web analytic solutions to optimize SEM efforts. ...

Marketing Associate, Web Analyst

Mon, 05 May 2008 07:00:00 GMT

Desired Position Title: Marketing Associate, Web Analyst Experience: Mattel, Inc., Los Angeles April 2005 – Present Financial Analyst, Brand Finance Maintained, consolidated, and analyzed customized P&L statements and reports used to track performance, assess critical strategic initiatives, and provide forecasting analysis for a $650M business – Games & Puzzles, Barbie brands. Managed and implemented pricing control initiatives to adhere to strategic pricing guidelines and to achieve SOX requirements. Performed financial reconciliation of internal accounts using Hyperion applications and other financial tools. Developed senior management reports and analysis used to drive critical strategic initiatives, determine appropriate price points or product offerings/mix by brand, and assess financial decisions related to product development or brand enhancement. Managed multiple projects and responsibilities for corporate and brand teams InterSYS Advanced Solutions Corp.,...

web analytics specialist

Wed, 26 Mar 2008 02:00:00 GMT

Desired Position Title: web analytics specialist Experience: Overse data quality

Create key performance indicators based on business objective

Create custom dashboards to internal stakeholder

Provide analysis revealing the customer intelligence and ROI

Propose strategy and actionable solutions or suggestions for website improvement and customer experience

Troubleshoot problems and ad hoc reporting for sales, finance, and editorial

Skills: Hitwise

comScore

NetRatings

Scarborough

Omniture SiteCatalyst

MRI

Simmons

Media Audit

Nielsen

Arbitron

SQL

Education: Omniture University, University of British Columbia Certifications: Certified Professional: SiteCatalyst, Awards in Achievement in Web Analytics, UC Irvine - Web Intell Ideal Job Description: Work in web analytics with knowledgeable staff.

Access to resources to stay with current events and prepare us for challenges of the future

Creative work environment

Room for growth

Preferred Work Schedule: flexible Desired Compensation: 85K - 95K Location: Los Angeles Location State: CA Willing to Relocate: True Contact Info: Robert Yu 526 N. Oxford Avenue #8 Los Angeles CA 90004 United States voice: (323) 314-9986

Robert Yu
robert.yu@sbcglobal.net

526 N. Oxford Avenue #8

Los Angeles, CA United States 90004

(323) 314-9986

Web Analytics

Tue, 26 Feb 2008 20:00:00 GMT

Desired Position Title: Web Analytics Experience:

E-commerce Manager, H.T.C Group Ltd (UK), November 2004- November-2007

Achievement:

Increased the turnover from zero to million pound in very first year.

Responsible for:

Business Development via Internet and E-Commerce
Development and Management of Ecommerce site for the company
www.digisaurus.co.uk
Online Advertising, Promotion, E-mail marketing campaigns and liasioning with Search Engine experts to optimize website content for search rankings

Skills:

E-Business
E-Commerce
Internet Marketing

Education: MBA e-Business Ideal Job Description:

I have recently moved to Toronto from London and looking for job opportunity in the field of Web Analytics. I am an e-Business professional with more than 4yrs of experience in the developing, (concept to completion) managing, (content management, online promotions, pay per click, organic search & email marketing) and marketing (budgeting, pricing, planning & analyzing) of online retail business. (www.digisaurus.co.uk)

At present I am pursuing the "UBC Award of Achievement in Web Analytics" ) to increase my analytical ability and want to focus more on the analytics and measurement side of online business. I am open to any job role related to web analytics within Canada at any level (whether paid or unpaid) as i want to strengthen my knowledge in this field.

Willing to Relocate: False

Senior Metrics Analysts

Wed, 02 Jan 2008 19:00:00 GMT

Desired Position Title: Senior Metrics Analysts Experience:

International Business Machines (IBM)

Global SMB Web Sales Senior Metrics Analyst, 2007 - Present

Specifically requested by name as Senior Metrics Lead for Global Web Sales team. This team reported to the Vice President of Global Web Sales.
Worked with global managers to determine optimal metrics and designed the automated delivery and presentation of performance metrics.
Identified and overcame data challenges to develop new innovative views of global performance.
Corroborated with team to set operational and financial targets.
Received an “Innovation Award” from the General Manger of ibm.com for creating and implementing a method to improve our customer service.
Regularly presented results to senior management.

Global Web Merchandising (IBM) – Senior Web Metrics Analyst, 2005 - 2007

Skills:

Metrics Skills:

Surfaid, Coremetrics, Google Analytics, Google Landing page Optimizer, Optimost, WebTrends (WebTrendsLive V8, Log Analyzer, Analysis Suite, WebTrends Reporting Center, Security Reporting Center), Crystal Excelcius, Essbase, Brio, Hyperion, Customer Satisfaction Surveys, SEM, SEO, Competitive analysis, MI tools and processes.

Network Skills:

MS Windows NT/2000, IIS 4.0/5.0, MS MTS server, COM, Security certificates, Domain management TCP/IP, WINS, DNS, DHCP, all versions of Windows client operating systems, Remedy, RedHat 7.0 Linux, and Plumtree Portal. Web skills include web authoring, web architecture, web design, and support of web programmers.

Education: MONTREAT UNIVERSITY Certifications: MCSE, CIW, CI, A+ Ideal Job Description:

The ideal job would be demanding and challenging. Looking for a position where I can be a valuable long term asset for a company and not just a person who produces reports. An ideal job would be one in a company that appreciates and demands excellent metrics.

Location: Raleigh, NC Willing to Relocate: True

Webanalytics Consultant

Fri, 21 Dec 2007 20:00:00 GMT

Desired Position Title: Webanalytics Consultant Experience:

1 year as a E-marketing and web analytics Consultant
SQLI Agency:

Responsible for developing the web analytics expertise in the agency.

Author of a web analytics whitepaper in French
Agency blog contributor
Help our clients choose a web analytics tool (Bouygues Immobilier,)
Help our clients implement and configure web analytics tools (Bouygues Immobilier,)
Help our clients understand their visitors' behaviors and take action (Rent A Car, Transilien/SNCF, Council of Europe)
Train clients on managing e-performance and their webanalytics tool on their own.

I also deal with SEO, SEM and web 2.0 strategies at the agency.

Skills: Webtrends, Omniture, Coremetrics, Google Analytics, Xiti, Estat.
Ideal Job Description:
Preferred Work Schedule: Full time Location: Paris, New-york, london Willing to Relocate: True Contact Info: Guillaume Tessier 58 Boulevard de Strasbourg Paris , 75010 France voice: 0033663635168

Guillaume Tessier
guillaumetessier@gmail.com

58 Boulevard de Strasbourg

Paris, , France 75010

0033663635168

Analyst

Fri, 28 Sep 2007 04:00:00 GMT

Desired Position Title: Analyst Experience: Omniture, Orem, Utah (1/2007 - Present) Omniture Consultant Implement Omniture code to each client’s business requirements and reporting needs. Work with client to assess business requirements and key performace metrics. Assist client to conform code throughout their website, and perform quality checks to ensure that implementation has been completed thoroughly and meets their strategic business needs. Manages projects life cycle from deployment to commencement. Work with client to QA and launch new site. Document new procedures and techniques to streamline implementation. Decorative Product Source, Goshen, New York (2/2005 - 12/2006) Manager, Database Marketing (1/2006 - Present) Analyze and participate-in strategic marketing efforts to grow professional business and to develop strategic targets in consumer business. Develop consumer models to predict the profiles that would develop the greatest yield and highest conversion. Write...

Web Analytics Manager

Thu, 13 Sep 2007 19:00:00 GMT

Desired Position Title: Web Analytics Manager Experience: Im an experienced Web analytics professional with a unique ability to understand and unite the duel worlds of editorial/creative and technical/analytical. I have a track record of creative problem solving, editorial excellence, and a passion for improvement. Ive worked on Websites for a Fortune-100 computer corporation, overseen the home page and news section of one of the Internets top search portals, managed all things editorial for a news startup in the former Soviet Bloc, and won multiple awards for my writing and reporting for major daily newspapers. My philosophy toward Web analytics begins with the audience: understanding them, appealing to them, and serving them. At the same time, having worked in a corporate environment, I understand the pressures and needs of the business. Ive been working on the Web since 1995 so I have a deep and broad understanding of user behavior and consider myself an expert at attracting and...

Marketing Analytics / Web Analytics

Mon, 18 Jun 2007 14:00:00 GMT

Desired Position Title: Marketing Analytics / Web Analytics Experience: Summary Director-level departmental leadership experience with $60 million direct marketing budget responsibility 5 years experience serving consulting clients across 7 industries Advanced modeling and analysis skills End-to-end management of multiple custom web development projects Electrical engineering undergrad with marketing MBA Key Accomplishments Overhauled forecasting, planning and analytics capability for the direct marketing department of a national internet services provider Reduced cost of marketing by 30% while maintaining profitable customer acquisition volumes Increased year-over-year departmental profitability by $9.6 million Improved monthly sales and expense forecasting accuracy by 150% Led definition of a strategy to reduce cross-product cannibalization by advocating a complete reorganization of marketing operations to top-level corporate...

Zaaz

Fri, 24 Oct 2008 04:00:00 GMT

Iris Leband
irisl@zaaz.com

414 Olive Way

Seattle, WA 98101

Good Choice LLC

Fri, 16 May 2008 20:15:41 GMT

Dmitriy Peregudov
dimush@gmail.com

PO Box 390287

Cambridge, MA 02139

1-207-450-4645

Independent Contractor

Fri, 16 May 2008 13:35:14 GMT

Mohan Bollapragada
mbollapragada@comcast.net

39622 Trinity Way

Fremont, CA 94538

5105733770

Carmax

Fri, 16 May 2008 12:50:07 GMT

Mike Zhu
mike_zhu@carmax.com

12800 Tuckahoe Creek Parkway

Richmond, Va 23238

NuConomy

Thu, 15 May 2008 13:44:54 GMT

David Fleck
david@nuconomy.com

2000 Broadway

San Francisco, CA 94115

NuConomy

Thu, 15 May 2008 13:33:54 GMT

Lior Amikam
lior@nuconomy.com

2000 Broadway

San Francisco, CA 94115

NuConomy

Thu, 15 May 2008 13:30:11 GMT

Haggai Shachar
haggai@nuconomy.com

2000 Broadway

San Francisco, CA 94115

Coremetrics

Thu, 15 May 2008 07:29:28 GMT

Craig Whiston
cwhiston@coremetrics.com

Predicta

Thu, 15 May 2008 04:00:00 GMT

Douglas Tokuno
dtokuno@predicta.com.br

Rua Gomes de Carvalho, 1510 - 13.andar

Vila Olimpia, Sao Paulo 04547-000

Predicta

Thu, 15 May 2008 04:00:00 GMT

Fred Pacheco
fpacheco@predicta.com.br

Rua Gomes de Carvalho, 1510 - 13.andar

Vila Olimpia, San Paulo 04547-000

Creating and Managing the Analytical Business Culture

Fri, 16 May 2008 15:41:34 GMT

Home :: Education :: Certification :: Knowledge Required for Certification :: Culture Creating an RFP: Overview Web analytics products are classified as software applications. As such, and irrespective of the implementation method, each product has specific technical features and requirements. As part of selecting a Web Analytics product or vendor, it is critical to understand these technical aspects and identify which ones are applicable or feasible for your organization. To better understand the various technologies in a product, the web analytics product is seen as consisting of three different, logical layers: 1) reporting and visualization, 2) processing analysis and integration, and 3) clickstream data collection. Over the past 8 years, web analytics vendors have offered their products in multiple delivery models and through different pricing options. This module describes the pros and cons of each model and having a clear understanding of the pricing models is essential in...

Measuring Marketing Campaigns Online

Fri, 16 May 2008 15:12:43 GMT

Home :: Education :: Certification :: Knowledge Required for Certification :: Marketing Measuring Beyond the Click-Through: Overview Point-Per-Click and Affiliate advertising are an investment that is easy to justify since you only pay for actions. Essentially, no traffic means no cost – some might call that a no-lose proposition. However, it is important to target successful keyword programs and specific affiliates by applying science to the process of selection. You have to go beyond looking solely at unique visits by finding KPIs that answer your true KPQs (Key Performance Questions): This module helps you to decide what outcome you are aiming for in order to identify the right keyword and affiliate candidates. In performance evaluations, you must consider direct recent conversions (single visit) and delayed latent conversions (multiple visits). In particular, latent conversion analysis can impact the decision making process. This module includes two case studies: Improve and...

WAA Certification

Fri, 16 May 2008 15:11:55 GMT

Home :: Education :: Certification The Web Analytics Association Certification Test will provide a common reference point for understanding the depth and breadth of knowledge in the field for both practitioners and employers. Certification is a statement of competence in the web analytics field for the certified individual. In general, certification enhances the likelihood of employment and advancement within a field. Benefits include the probability of a higher than average salary for practitioners and a more productive human asset for employers. The Board of the WAA has directed the Certification Test, like the WAA and UBC Award of Achievement in Web Analytics, to focus on the analytical and business skills of the applicant. The test will not cover the technical or implementation skills associated with web analytics, and will not be specific to any tool. This means that practitioners do not need an IT background to pass the Certification Test. The process of developing the WAA...

Knowledge Required for Certification: Introduction

Fri, 16 May 2008 15:11:20 GMT

Home :: Education :: Certification :: Knowledge Required for Certification Thanks for your interest in the Knowledge Required for Certification by the Web Analytics Association (WAA). This document contains a detailed overview of the knowledge required to pass the Web Analytics Association certification test. As such, this document is also a detailed overview of the educational material provided in the four online courses making up the Award of Achievement in Web Analytics offered by the WAA and University of British Columbia Continuing Studies (UBC). Taking these four courses is not required to sit for the certification test. However, the knowledge contained in these four courses will be required to pass the test. We expect many web analytics professionals should be able to pass the test without taking the courses. Potential applicants for the certification should review this document and decide if they possess all of the knowledge required to pass the test. If further education...

Web Analytics for Site Optimization

Fri, 16 May 2008 15:09:47 GMT

Home :: Education :: Certification :: Knowledge Required for Certification :: Website Introduction to Audience & Personas: Overview This module examines the pros and cons of usability in terms of how customer needs are met. Usability studies focus on use, not the user. Many usability professionals have now moved their core philosophy to focus on User-Centered Design (UCD). Keep in mind that a usable site can’t overcome an inability to meet the motivations and desires of users. Sections in this module discuss how to do scenario design in order to improve conversion. You design persuasive scenarios by turning the information you have on your users into personas. A competitive analysis from your visitor’s point of view (persona) is very, very valuable. The Web is about links, connections, and the interactivity of information. Hypertext connects related pieces of information with pre-established or user-created links, allowing a user to follow associative trails. If you take the time...

Committees

Thu, 15 May 2008 13:32:19 GMT

Home :: Committees Explore WAA-endorsed web sites, publications, and organizations that offer informative content related to web analytics issues. View Resources Call for Content If you were one of those brave/smart/willing people who raised their hands and agreed to supply the Education Committee with an article or two please review the submission guidelines and links. Thank you! Learn how the WAA plans to take your suggestions and recommendations to the next level, representing our industry to lawmakers and press around the world. View Policy Get Involved, Offer Your Skills For WAA to truly represent our industry, we need your active participation. This is your chance to get involved. Please join us during this exciting time of creating a new force in web analytics. As a group, we can build consensus across our industry. We can support legislation that takes web analytics issues into careful consideration. With your help, we can develop and offer training and...

Web Analytics Association Board of Directors and Advisors

Wed, 14 May 2008 20:42:19 GMT

Home :: Membership :: Board Our Board and Advisors There is simply nothing else like the WAA. No other organization is currently focused on this subject matter. As we create a strong voice in the marketplace for the web analytics community, we are honored by the involvement of our boards comprised of web analytics thought leaders and industry luminaries that are helping to attract more of the same to act as advisors, committee chairs and volunteers. Meet the WAA Board of Directors: President and Advocacy Director Seth Romanow Senior Director, Customer Intelligence and Analytics. Microsoft.com Platforms and Solutions (MXPS) Seth and his team are chartered with collecting and managing web traffic and customer data for Microsoft.com and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands as a Global Account Lead. In that role he was responsible for managing the worldwide...

Membership Levels, Benefits and Dues

Wed, 14 May 2008 16:22:05 GMT

Home :: Membership :: Membership Benefits Benefits Membership Categories Academic* Professional** Corporate Access to Information Access to members-only website Yes Yes Yes Access to members-only discussion list Yes Yes Yes Access to WAA published white papers Yes Yes Yes Ability to blog on the WAA blog Yes Yes Yes Involvement in Governance Contribute to WAA through involvement in committees Yes Yes Yes May chair committees Yes Yes Yes May run for election to the Board of Directors Yes Yes Yes Full voting privileges Yes Yes Yes Networking Opportunities Listing in WAA Membership Directory (opt-in) Yes ...

Web Analytics Association Base Camp Overview

Tue, 13 May 2008 17:51:23 GMT

Website measurement from the ground up Overview | Dates and Cities | Course Details | Register Now Overview The Official Web Analytics Association Base Camp A solid foundation of web analytics knowledge Authoritative course material, workshop environment Workshops lead by active members of the WAA The WAA has signed a two-year agreement with the eMetrics Marketing Optimization Summit to make the event the WAAs official Summit. WAA members will now get 15% off attendance to the Summit instead of the former 10% discount. Learned a ton. Really got a lot out of the day. Appreciated the flexibility in the presentation to go off course to respond to questions we had. Thanks for making me more knowledgeable and valuable as an employee. What: One-day workshops on web analytics. Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization The three workshops run simultaneously. Choose the one that meets your needs. Where &...

Events

Tue, 13 May 2008 17:50:58 GMT

Calendar of Events Calendar listings include WAA produced events and WAA corporate member events. Corporate members must login in order to post an event. WAA produced events include our monthly Webcast Series, our WAA Regional Breakfast Meetings (WAARM), the WAA Base Camp and our official conference, the eMetrics Marketing Optimization Summit. The WAA also is a co-producer of the WAA and UBC Award of Achievement in Web Analytics. Face-to-Face Events and Conferences London UK, May 19-21, 2008 Washington DC, October 20-24, 2008 Stockholm, October, 2008 WAA Base Camp - 12 cities in 2008 Toronto, Canada, March 31st, 2008 San Francisco, May 4th, 2008 London UK, May 19th, 2008 Los Angeles, August 2008 Vancouver, Canada, August 20th-21st, 2008 Boston, September 2008 New York, September 2008 Chicago,...

WAA/OCRI Breakfast Meeting Survey

noemail@webanalyticsassociation.org — Fri, 08 Feb 2008 14:00:00 GMT

Objectives:

To evaluate the February 7th WAA/OCRI Breakfast Meeting event.

Release Date: 8-Feb-08 9:00 AM
Expiration Date: 8-May-08 9:00 AM

Web Analytics Association

WAA Base Camp: Seattle

WAA Base Camp: Atlanta

Internet Marketing Conference

WAA Base Camp: Washington DC

WAA Base Camp: Las Vegas

WAA Base Camp: Vancouver

Online Marketing Boot Camp

Predictive Analytics for Business, Marketing and Web

Internet Marketing Conference -- Mobile Internet

7 Web Analytics B2B Metrics Mistakes

Top 10 Things I Wish I Knew When I Started in Web Analytics #3

The Pursuit of Measurement: The Customer's Experience

Top 10 Things I Wish I Knew When I Started in Web Analytics #2

Analyzing Online Advertising using Dart

Using Web Analytics to Optimize PPC Campaigns

Review: The Web Analytics Report 2008

Top 10 Things I Wish I Knew When I Started in Web Analytics

Online Behavior Analysis - Industry vs. Academy

Measuring Widgets: Interview with Jodi McDermott

Leading Marketers Announce Three Days of Seminars on Copywriting, Website Optimization, and Mobile Web Marketing, This June in New York City

Nedstat and GX join forces

Web Analytics Association Announces New Board Of Directors

Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco

NEDSTAT INTRODUCES MOBILE ANALYTICS

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization

Web Analytics Association Invites SES New York Attendees to Come Eat and Delete on March 17

About the Web Analytics Association

eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

Eric T. Peterson on Objectives, Definitions and Emerging KPIs -- New White Paper Explores Metrics for Online Video

Business Intelligence Analyst/Web Analyst

Sr. Manager, Spike Digital Entertainment Research (Santa Monica, CA)

Sr. Analyst, Spike Digital Entertainment Research (Santa Monica, CA)

Senior Web Analyst

Analytics Manager

CafePress.com: Director of Analytics

Senior Web Analyst

Manager / Senior Consultant

Consultant

eCommerce Manager

Web Analytics Manager

Marketing Associate, Web Analyst

web analytics specialist

Web Analytics

Senior Metrics Analysts

International Business Machines (IBM)

Global SMB Web Sales Senior Metrics Analyst, 2007 - Present

Global Web Merchandising (IBM) – Senior Web Metrics Analyst, 2005 - 2007

Metrics Skills:

Network Skills:

Webanalytics Consultant

1 year as a E-marketing and web analytics Consultant SQLI Agency:

Analyst

Web Analytics Manager

Marketing Analytics / Web Analytics

Zaaz

Good Choice LLC

Independent Contractor

Carmax

NuConomy

NuConomy

NuConomy

Coremetrics

Predicta

Predicta

Creating and Managing the Analytical Business Culture

Measuring Marketing Campaigns Online

WAA Certification

Knowledge Required for Certification: Introduction

Web Analytics for Site Optimization

Committees

Web Analytics Association Board of Directors and Advisors

Membership Levels, Benefits and Dues

Web Analytics Association Base Camp Overview

Events

WAA/OCRI Breakfast Meeting Survey

1 year as a E-marketing and web analytics Consultant
SQLI Agency: