Web Analytics Association

WAA Base Camp: Seattle

Tue, 18 Dec 2007 13:38:59 GMT

WAA Base Camp: Seattle
Start Date: 4-Dec-08 9:00 AM
End Time: 4-Dec-08 4:00 PM
Speaker: WAA Faculty

WAA Base Camp: Atlanta

Tue, 18 Dec 2007 13:42:56 GMT

WAA Base Camp: Atlanta
Start Date: 2-Dec-08 9:00 AM
End Time: 2-Dec-08 4:00 PM
Speaker: WAA Faculty

Internet Marketing Conference

Mon, 24 Mar 2008 14:27:15 GMT

Internet Marketing Conference Start Date: 26-Nov-08 8:00 AM End Time: 27-Nov-08 5:30 PM Location: World Trade Center Speaker: Event Details: Join us for an event about web analytics, search marketing, testing, targeting, Internet marketing, and more. Internet Marketing Conference (IMC) is produced by experts, for experts, and for all of you whod like to become experts. IMC is the longest running conference about marketing on the Internet produced by Europeans. For the past nine years, it has been held in four European cities as well as in USA and Canada. Together we have experience from working as practitioners, vendor representatives, consultants, and event producers. That gives us the background needed to put together a program based on all those different approaches. Learn how to: • use scientific tests to decrease visitor friction and increase conversions • leverage social media to attract new visitors and make them want to come back for more • find the most...

WAA Base Camp: Washington DC

Tue, 18 Dec 2007 12:35:28 GMT

WAA Base Camp: Washington DC
Start Date: 20-Oct-08 9:00 AM
End Time: 20-Oct-08 4:00 PM
Speaker: WAA Faculty

WAA Base Camp: Las Vegas

Tue, 13 May 2008 17:04:38 GMT

WAA Base Camp: Las Vegas
Start Date: 12-Oct-08 9:00 AM
End Time: 12-Oct-08 5:30 PM
Speaker:

Event Details:

See WAA Base Camp Faculty for all the details!

WAA Base Camp Vancouver and WAA Regional Meeting

Mon, 12 May 2008 22:07:36 GMT

WAA Base Camp Vancouver and WAA Regional Meeting Start Date: 20-Aug-08 9:00 AM End Time: 21-Aug-08 4:00 PM Location: Terminal City Club, Vancouver, BC Speaker: WAA Faculty Event Details: Wednesday August 20th - 8 am to 4:30 pm: Introduction to Web Analytics Workshop: Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company. Thursday August 21st - 8 am to 4:30 pm: Web Analytics for Site Optimization Workshop: How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make...

Online Marketing Summit -San Diego

Wed, 02 Jul 2008 04:46:23 GMT

Online Marketing Summit -San Diego
Start Date: 20-Aug-08 8:30 AM
End Time: 20-Aug-08 5:30 PM
Location: TBD
Speaker: Multiple tracks and speakers, visit link below for agenda

Event Details:

WAA members receive a 20% discount to OMS Summer 08 events, please visit discounts page in "Membership" section to access the discount code.

OMS is the premier event for learning best practices in Online Marketing, and provides a setting for the highest quality peer-to-peer networking. Throughout the day, you will not only receive invaluable education and direction from the nation's top interactive marketers, but you will have the opportunity to network, collaborate, and share ideas with strategic marketers from leading companies around the world.

Events include hands-on workshops, on-site usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration on the subjects of:

Social Media Strategies
Search Engine Optimization
Paid Search
Website Usability
Web Analytics and Tracking
Email Marketing
Content Management
Site Search
Website/Online Budgeting and Planning
eCommerce
Integrated Marketing
Behavioral Targeting & Testing

TBD

X Change Conference

Tue, 20 May 2008 00:52:40 GMT

X Change Conference
Start Date: 17-Aug-08 9:00 AM
End Time: 19-Aug-08 5:00 PM
Location: The Ritz Carlton, San Francisco, San Francisco, CA 94108
Speaker:

Event Details:

X Change is the premier conference for professionals in web measurement and online analytics. X Change brings together leading experts and industry professionals in a world-class setting for two days of special conversation in a unique format. X Change is committed to delivering an experience different from and more valuable than any other Conference you’ve ever attended. This year, X Change is sponsored by Semphonic and Web Analytics Demystified.

The Ritz Carlton, San Francisco

600 Stockton St

San Francisco, CA USA 94108

Online Marketing Summit - Atlanta

Wed, 02 Jul 2008 04:41:32 GMT

Online Marketing Summit - Atlanta
Start Date: 12-Aug-08 8:30 AM
End Time: 12-Aug-08 5:30 PM
Location: Hotel Twelve
Speaker: Multiple tracks and speakers, visit link below for agenda

Event Details:

WAA members receive a 20% discount to OMS Summer 08 events, please visit discounts page in "Membership" section to access the discount code.

Events include hands-on workshops, on-site usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration on the subjects of:

Social Media Strategies
Search Engine Optimization
Paid Search
Website Usability
Web Analytics and Tracking
Email Marketing
Content Management
Site Search
Website/Online Budgeting and Planning
eCommerce
Integrated Marketing
Behavioral Targeting & Testing

Hotel Twelve

Online Marketing Summit - Seattle

Wed, 02 Jul 2008 04:39:37 GMT

Online Marketing Summit - Seattle
Start Date: 7-Aug-08 8:30 AM
End Time: 7-Aug-08 5:30 PM
Location: Grande Hyatt Seattle
Speaker: Multiple tracks and speakers, visit link below for agenda

Event Details:

WAA members receive a 20% discount to OMS Summer 08 events, please visit discounts page in "Membership" section to access the discount code.

Events include hands-on workshops, on-site usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration on the subjects of:

Social Media Strategies
Search Engine Optimization
Paid Search
Website Usability
Web Analytics and Tracking
Email Marketing
Content Management
Site Search
Website/Online Budgeting and Planning
eCommerce
Integrated Marketing
Behavioral Targeting & Testing

Grande Hyatt Seattle

How can I recognize visitors if they use multiple computers?

Tue, 10 Jun 2008 12:00:00 GMT

A common question in web analytics, since most tools use a cookie to identify returning visitors. Some tools fall back to IP-address and browser agent, but that will not help either when multiple computers are used. In some cases website visitors have to login which is a great alternative to increase the recognition of returning visitors. But what to do when you do not require users to login and you feel that they might use multiple computers more than average? A real-world example from an online insurance website shows you one of the solutions. Based on the conversion per marketing channel the people responsible for online advertising were sure that a lot of visitors hit one of their banners or links before converting. During the order process people have to fill in a specific registration number for a car insurance (legal requirement, many people don’t know this number), which increases the chance that they abort the order process. By proving an email link the visitor can choose...

10-Jun-08 8:00 AM

Using Web Analytics for SEO

noemail@webanalyticsassociation.org — Thu, 22 May 2008 18:00:00 GMT

Earlier this year, a previous post addressed using web analytics to optimize a paid search campaign. This drew some attention, as web analytics (WA) are one of those things that everyone knows they need, but not always sure exactly what actions are called for in a given set of data. I suppose some of this can be blamed on the usability of the dashes as it’s pretty easy for them to get unwieldy…which can lead to a full blown case of analysis paralysis. It’s time to share some direction on using WA to optimize natural search campaigns. The following reports can be found in almost every web analytics package and are fairly consistent, but depending on campaign goals, the insights and actions taken may vary: Top Referring keywords. Look at the long tail here; 25% of the queries performed are ones Google has never seen. The referring keywords to the site will show themes and patterns that are otherwise difficult to discern. More than once weve changed directions on a campaign...

22-May-08 2:00 PM

7 Web Analytics B2B Metrics Mistakes

noemail@webanalyticsassociation.org — Thu, 01 May 2008 09:00:00 GMT

Many times, statistics from web analysis can be misleading. It is all too easy to end up doing the wrong thing based on analysis of website statistic. Here are some pitfalls for the following metrics: Number of Leads by Keyword It is very important to measure conversions by keyword. This lets you know where to focus your marketing efforts. However, many B2B sites and especially those with high cost items have a relatively small number of conversions. In addition, the conversion may occur: During the 2nd, or later visits when the original keyword used is now lost (due to cookie erasing, subsequent search using product name, etc) By a coworker of the original searcher who lands directly on site since the URL is now known Since the numbers are small and may not be traceable to the original search, in many cases it is statistically invalid to decide on actionable items based on the number of leads by keyword. In those cases it is best to find proxies...

1-May-08 5:00 AM

Top 10 Things I Wish I Knew When I Started in Web Analytics #3

Mon, 07 Apr 2008 17:00:00 GMT

Continuing our Things I Wish I Knew... series, Daniel Shields offers his Top 10: 1. Not Everyone Knows What You are Saying The ecommerce workplace is made up of very diverse areas of expertise. Where a few folks here and there might get what you are saying with little effort, most of the people whom you work with are not steeped in statistical understanding, much less its vernacular. For the good of the company, and the sanity of the analyst, it might be advisable to find an in-house reader who gets most of it, but can point out where language might be an issue. 2. Customer Support Exists for a Reason A major impulse to try to overcome is the same which keeps a person from asking for directions in Culpepper, Virginia. You might know you are lost, and you have a pretty good idea that people know how to help you, but for some reason, it means more if you turn the map around and fold it different ways a dozen times to see if it makes a difference. Taking this ego-shot and allowing it...

7-Apr-08 1:00 PM

The Pursuit of Measurement: The Customer's Experience

noemail@webanalyticsassociation.org — Mon, 07 Apr 2008 14:45:00 GMT

We’ve all heard the classic conundrum of businesses today – Half of our Marketing efforts are working, we just don’t know which half. Site Analytics strives to answer that statement by gathering data to allow business to align their message, media, offer and channel with their desired audience to optimize the results and return for the company. However, in online business today, the conundrum has gotten much more complicated. Where does the analytics of the website end and analysis of the customer begin? While we construct our KPIs and dashboards to capture the successes of our campaigns, ad placement, engagement and conversions to measure the success of our company objectives, in the end isn’t the end goal really about the customer and the measurement their experiences and successes (or lack of them)? Spending Growth on Customer Experience In a recently published report ‘Customer Experience Spending Intensifies in 2008, by Megan Burns’, Forrester Research identified areas where...

7-Apr-08 10:45 AM

Top 10 Things I Wish I Knew When I Started in Web Analytics #2

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 16:00:00 GMT

Continuing our Things I Wish I Knew... series, Alex Cohen offers his Top 10: You are Not the First Web Analyst - You do not need to invent web analytics. Somebody has encountered the problem you have. Establish a great base of knowledge by buying books like Web Analytics: An Hour A Day, joining the Yahoo Web Analytics Forum and subscribing to every measurement blog you can find. Go to Emetrics NOW - Your world view is likely to be very myopic: all about your tool, your website, your business. You need perspective. The eMetrics Marketing Optimization Summit will open your eyes, especially if youre just starting. Your Tool Can Do More Than You Think - Most people assume that what you get out of the box is the limit of your tool. This is usually wrong 99% of the time. You must not be afraid to ask your vendor about what else it can do. Start a Blog or Business - If you dont really, really own the numbers youre responsible for, youll never really, really learn the data. Pick...

10-Mar-08 12:00 PM

Analyzing Online Advertising using Dart

noemail@webanalyticsassociation.org — Sat, 08 Mar 2008 13:00:00 GMT

When analyzing online advertising begin by looking at impressions. Delivered impressions tell you how many people were exposed to your ad. Impressions are passive. When an online ad is served up and someone views it, it is counted as an impression. The purpose of someone seeing your ad is to entice them to visit your website. In order to visit your website, a customer interaction such as a click is needed. The click sends a customer to a company website. Once a customer arrives at the designated website - that is considered delivered traffic. Delivered traffic can be defined as user clicks and website visits after exposure to an ad. How is your ad performing? Is the ad getting customers to visit your site? A quick metric to use is delivered traffic rate (DTR). DTR is total delivered traffic divided by impressions served. If your DTR is 2% or more you have efficiently accomplished your goal of getting people to your website. A two percent DTR indicates the robustness of your ad, and...

8-Mar-08 9:00 AM

Using Web Analytics to Optimize PPC Campaigns

noemail@webanalyticsassociation.org — Thu, 28 Feb 2008 14:00:00 GMT

Successful insights and optimizations from Web Analytics (WA) data hinges on analyzing timely, consistent, and accurate/clean data; all online advertising should be tagged with WA URL tracking parameters to provide a complete and centralized view of site activity and conversions. Now that disclaimer is out of the way, here are 10 quick and simple ways to use WA data to optimize Paid Search (PPC) Campaigns: Traffic Volume & Conversion Rate Comparisons – Comparing performance between Paid and Natural traffic, paid engine to paid engine, and Paid keyword to Natural keyword offers a great opportunity to set goals and find new and missed opportunities. If keyword ABC has an 11% conversion rate from Google Natural, but 2% on Google Adwords (paid), a PPC optimizer should be making comparisons between landing pages, copy, etc. to make drastic changes versus minimal ‘tweaking’. Without the WA/Natural performance data to benchmark against, an optimizer would have been content (and quite...

28-Feb-08 9:00 AM

Review: The Web Analytics Report 2008

Wed, 13 Feb 2008 15:00:00 GMT

The Web Analytics Report 2008 is a long report. No, it is a very long report, writes its principle analyst, Phil Kemelor, who is vice president of strategic consulting for Semphonic, in the reports opening words. That is intentional. It is 343 pages of user guide, thorough backgrounders on web analytics applications, technology and acquisition -- and the meat of the report, in-depth reviews of 15 web analytics products and services. Long reports are bad when they are poorly organized. This is not a bad report. Nobody should have to read the whole thing, but that is only because nobody should have to read everything about every product. There is no perfect technology, so good reviewers, particularly in emerging markets, must go beyond capabilities and reveal whats missing, what doesnt work and how to avoid known mistakes. It is thrilling to know what one could do, but it is profitable also to know what not to do. This report has no shortage of reasonable skepticism and warnings. The...

13-Feb-08 10:00 AM

Top 10 Things I Wish I Knew When I Started in Web Analytics

Mon, 11 Feb 2008 15:30:00 GMT

I remember what it was like to walk through the door at my brand new job, my very first job as a web analyst, wondering what I’d gotten myself into. In retrospect, what did I wind up learning the hard way? What would been helpful to know up front? What should I have been prepared to expect? With that in mind, here are 10 things I wish I knew when I started in web analytics: You will sit between the techies and the marketers. Figuratively, and maybe literally. Make friends on both sides of the fence. You will learn all about your business. Not just the stats part. Not just the web part. The work you do in web analytics will only make sense once you’ve put it in the general context of your business. Ahem, what is this thing you call a Visit? Know your standard web metric definitions by heart, and be able to recite them concisely for people who ask. They will ask. Dirty, dirty, dirty. Numbers wont match, they won’t add up, they won’t make sense, sometimes they won’t even...

11-Feb-08 10:30 AM

Leading Marketers Announce Three Days of Seminars on Copywriting, Website Optimization, and Mobile Web Marketing, This June in New York City

noemail@webanalyticsassociation.org — Fri, 16 May 2008 02:15:00 GMT

NEW YORK, NY, May 15, 2008 - FutureNow, Inc. (FUTR.OB) and IMC (Internet Marketing Conference) will offer three seminar-style training events for professionals involved in the planning, execution and optimization of new media campaigns. The events will take place over three days, from June 2nd through June 4th, in New York City. The first event, FutureNows popular Persuasive Online Copywriting seminar, takes place on Monday, June 2. Participants will learn how to write for different customer segments, format for maximum readability, ensure that sales and marketing copy is easy to find via search engines, and write in a voice and tone that persuades visitors to take action. On Tuesday, June 3, FutureNows Call to Action seminar, led by Bryan Eisenberg, best-selling author and co-founder of FutureNow, is based on Eisenbergs bestselling book, Call to Action: Secret Formulas to Improve Online Results. This seminar is a crash course on the synergies between web analytics, web design,...

Nedstat and GX join forces

noemail@webanalyticsassociation.org — Thu, 15 May 2008 04:00:00 GMT

Over the past few years GX and Nedstat have worked together to deliver website implementations for various customers such as Schiphol Group, SBS Broadcasting, Nationale Nederlanden, Ajax and Radio 538. During this time both company’s noticed a rising demand for a generic solution that both new and existing customers could profit from. The introduction of open API’s in the Sitestat platform and the GX WebManager 9 has allowed for a close integration based on open standards. GX WebManager 9 offers a component-based architecture, enabling it to add and instantly use components on a website. Therefore, installation and configuration of the solution is very easy.

The integrated solution consists of a WebManager Component Bundle (WCB) that makes it possible to show Nedstat’s Sitestat application on a website that is developed in the GX WebManager. The component also has several complementary tools to configure the integration between GX WebManager and Sitestat.

The following data are now instantly measurable:

All pages and other content items
Click-outs that register what documents have been downloaded and what external links have been clicked on
Loading time of pages
All standard Sitestat characteristics regarding visitors (IP-address, location, browser, OS)

You can download the GX Sitestat WCB for free at www.wcmexchange.com, the GX online marketplace for WebManager Component Bundles.

Web Analytics Association Announces New Board Of Directors

noemail@webanalyticsassociation.org — Mon, 05 May 2008 12:00:00 GMT

San Francisco, CA – May 5, 2008 – The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the newly elected directors for 2008-2009. Comprised of individuals from across the US, Canada and Europe, the Board reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession. WAA Chairman Jim Sterne said, The WAA is growing and maturing, and this new Board is a wonderful mix of talent and geography. The cumulative experience of these people is exceeded only by their cumulative IQ. We have a great team for tackling our objectives for the coming year. The following members will serve the Board for the coming year: Vicky Brock, Highland Business Research, Inverness Highlands, Scotland June Dershewitz, Semphonic, San Francisco, CA Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada Avinash Kaushik, Author, Analytics Evangelist - Google, Mountain View, CA ...

Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco

noemail@webanalyticsassociation.org — Tue, 29 Apr 2008 12:00:00 GMT

SAN FRANCISCO, CA – April 29, 2008 – The Web Analytics Association is pleased to announce the details of their one-day Base Camp to take place before the eMetrics Marketing Optimization Summit in San Francisco on May 4th. The three-course workshops run simultaneously, educating newcomers, practitioners and veterans in the field of web analytics. Attendees can choose the seminar that best suits their needs: Introduction to Web Analytics, Online Marketing Campaign Measurement or Web Analytics for Site Optimization. The Introduction to Web Analytics is ideal for attendees looking to get grounded in the basics of web analytics – the history of web metrics, where to start, how to measure navigational changes, search term trends, on-site traffic analysis and more. Attendees will walk away fluent in web metrics terminology, able to discuss web analytics within their specific business culture. For the more experienced web analyst responsible for driving traffic, online advertising, search...

NEDSTAT INTRODUCES MOBILE ANALYTICS

noemail@webanalyticsassociation.org — Thu, 24 Apr 2008 04:00:00 GMT

Sitestat users can see exactly what content consumers using mobile devices look at, if they convert and which mobile devices convert best. The new reports work for both mobile and normal sites and measure all mobile devices including those that don’t support Javascript.

Michiel Berger, Chief Innovations at Nedstat: “Now that mobile devices are becoming more advanced, people will become used to accessing web content on the go. Website owners need to know if and how mobile users access their site. How is their experience? Does the page fit on the screen, are all pages visited? When this is right they can think about their online offering; how can the content and navigation be optimised for mobile visitors, and can they even develop new true mobile services. We allow our Sitestat customers to take the first step towards the mobile web by showing them what is happening, on their site, today.”

Piet Middelkoop, internet consultant at Dutch Railway (NS), has been testing the new reports: "Our customers want access to our online schedules and other information while travelling. Flat fee mobile internet subscriptions and web-enabled telephones have made this possible for a bigger audience. Since working closely together with Nedstat, we have seen clear trends in mobile brands and types being used to visit our mobile site. We are very enthusiastic about insights like this because it helps us target and optimise our mobile offering in a very effective way."

The new mobile analytics reports are available to all Sitestat users at no extra cost as of today.

Further details and screenshots of the new mobile analytics reports can be found at blog.sitestat.com.

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

noemail@webanalyticsassociation.org — Mon, 21 Apr 2008 12:00:00 GMT

WASHINGTON, DC-- April 21, 2008 -- Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose of the new partnership is to better communicate the goals of metrics standards to the two organizations respective memberships and target audiences, as well as to better convey the goals of each organization and the subtle differences that may occur among metrics standards. The WAA and the IAB have historically had different goals for metrics standardization. The WAAs mission is to foster the growth and evolution of the Web analytics industry by encouraging that the name and definition of each metric is consistent across vendors. This reduces confusion for analytics professionals who are...

New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization

noemail@webanalyticsassociation.org — Thu, 03 Apr 2008 12:00:00 GMT

IRVINE, CA – April 3, 2008 – Today the University of California, Irvine Extension, along with the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies announced outstanding momentum and student response for its Certificate in Web Intelligence program. Released in Q4 2007, the online program offers students a comprehensive set of Web marketing, Web analytics, online marketing optimization and online marketing analytics skills. I strongly recommend the Certificate in Web Intelligence, commented one student. I am currently taking a few courses for this certificate, and it has helped me develop a deeper understanding of how web intelligence is an integral part of presenting actionable data to our companies. In a recent 2008 outlook survey from the WAA, roughly 50 percent of respondents indicated they will invest in training, 38 percent in consulting and 36 percent in staffing in 2008. The survey results suggest that while the right marketing...

Web Analytics Association Invites SES New York Attendees to Come Eat and Delete on March 17

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 12:00:00 GMT

NEW YORK – March 10, 2008 – On day-one of Search Engine Strategies in New York, the Web Analytics Association (WAA) will host a networking event for WAA members and attendees. At 3:15 p.m. on March 17, WAA members and attendees are invited to an informal half hour networking event. Prizes and cookies will be on hand.

The networking event, “Come Eat and Delete,” will immediately follow the 2:00 p.m. presentation, “Web Analytics: Measuring Success.” On the panel, WAA members Avinash Kaushik, author, blogger analytics evangelist for Google and a member of the WAA Board of Directors, Jason Bishop, senior consultant with Omniture, and Akin Arikan, senior manager of Internet marketing for Unica Corp, will discuss classic and cutting edge tactics for measuring the success of search marketing and drive increased revenue.

“Come Eat and Delete” is a free networking event, and is open to all SES attendees. For more information, please visit: www.webanalyticsassociation.org.

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.

eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 12:00:00 GMT

WASHINGTON, DC – March 10, 2008 – The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration. Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes. The history of the WAA is linked to the international conference series, as the original inspiration for an independent web analytics organization stemmed from a gathering at the eMetrics Summit in 2003. Founded in 2004 by Jim Sterne, eMetrics Marketing Optimization Summit producer, and analytics consultants Bryan Eisenberg and Andrew Edwards, the WAA has become recognized as the voice of the web analytics industry. Now in its fourth year, the WAA continues to demonstrate outstanding momentum and growth. Ending 2007 with 1500 active members in 40...

Eric T. Peterson on Objectives, Definitions and Emerging KPIs -- New White Paper Explores Metrics for Online Video

noemail@webanalyticsassociation.org — Mon, 25 Feb 2008 12:00:00 GMT

The study explores the emerging direct measurement model for multimedia content by examining several common business cases for deploying video. It provides a new set of definitions and key performance indicators (KPIs) designed to help companies effectively track their investment in video based content. The three primary business objectives for multimedia content on the Internet are to sell advertising, to promote viral marketing and to drive visitor engagement, says Eric Peterson. Marketers must look for standards and best practices to monitor and evaluate the success of these objectives. As the clear frontrunner in video analytics with Stream Sense™, Nedstat was the ideal partner to co-author this study with. Michiel Berger: The popularity of online video is explosive and the readiness of organizations to shift major advertising spend to this channel will continue to grow at high speed. With Stream Sense™ we provide a wide range of metrics about video stream usage like click...

Senior Manager, Analytics

Wed, 02 Jul 2008 15:00:00 GMT

Title: Senior Manager, Analytics Description: Imagine working for an exciting entrepreneurial company where employees are committed to meeting big challenges and making a difference. That’s Rogers Communications - a leading Canadian communications and media company where people come to do great work. Right now we are looking for a talented Senior Manager, Analytics to join our winning team. Location: Downtown Toronto, Canada Position Type: Full-time Primary Accountabilities Reporting to the Director, eBusiness, the Senior Manager, Analytics is primarily responsible for delivering and directing the Web Analytic Reporting & Analysis function for www.rogers.com Additional Responsibilities As a leader, the Senior Manager, Analytics coaches his / her direct reports to deliver excellent service to his / her stakeholders and clients Through the analysis of web metrics, the Senior Manager, Analytics, reports and identifies trends, issues and opportunities to improve...

Web Analytics Manager

Tue, 01 Jul 2008 14:00:44 GMT

Title: Web Analytics Manager Description: Bare Necessities, the leading online retailer of brand name intimate apparel and underwear, is looking for a Web Analytics Manager for its retail Website, www.BareNecessities.com. This individual will be an invaluable consultant to all departments by using tools such as Coremetrics to provide actionable data, observations and recommendations to departmental leaders, including marketing managers, website managers, strategic directors, product merchandisers and corporate executives. This position reports to the Vice President of Marketing & Business Development. The goals for this individual include: * Developing an in-depth understanding of all Web analytics tools used by BareNecessities.com, and of the data produced by those tools * Working closely with the technical department to ensure accuracy in the data collection methods, and to implement future enhancements to data collection and tagging * Managing the relationships with Coremetrics...

Implementation Specialist

Mon, 30 Jun 2008 22:00:00 GMT

Title: Implementation Specialist Description: Flex your web technology skills in this Implementation Specialist role. This individual works with internal team members and clients to create consistent implementation specifications and business requirements perform quality assurance on Omniture implementations, and use web analytics best practices to advise the execution of tracking support on new initiatives. While experience implementing web analytics tools is preferred, we will consider candidates who have strong web and technical skills and are capable of being trained in this specific field. Responsibilities · Defining business requirements and creating tagging specifications to plan out Omniture web analytics implementations to meet tracking goals · Maintaining Omniture web analytics best practices for tagging and tool setup · Quality assurance planning and testing of new and existing implementations · Managing multiple projects at a time, working with clients...

Web/Marketing Analyst

Mon, 30 Jun 2008 16:00:00 GMT

Title: Web/Marketing Analyst Description: Web/Marketing Analyst We are currently seeking a web analytics professional for the Marketing Research & Analysis department at Washingtonpost.Newsweek Interactive. The ideal candidate will have demonstrated success in using Internet site traffic measurement tools, ideally for an online media company. The candidate should have an understanding of research methodologies, and be able to transfer research data into actionable, well-written documents and presentations. This position will work closely with several divisions of WPNI. The web analyst will use site traffic, registration and other data to provide insight and answer key business questions. Site traffic information is used throughout our organization to help develop products and campaigns, optimize site usage and navigation, and increase knowledge of our site audiences. Responsibilities: Analyze web site performance, trends and click stream path activity to provide data driven...

Vice President Analytics - Network Solutions

Fri, 27 Jun 2008 13:00:00 GMT

Title: Vice President Analytics - Network Solutions Description: Network Solutions, LLC, the leading provider of online solutions for small and medium sized businesses who want to be found on the Internet or sell online, and the pioneer of the domain name registration service, offers a full range of Web-related services, including Web hosting, Web site design, e-commerce, search engine marketing, security services, e-mail and domain name registration services. We are expanding our executive management team by hiring a Vice President of Information and Data Analytics. This person will directly report to the CEO and be a seasoned analytical professional that mentors and guides our modeling team and acts as a thought leader in applying analytical techniques. We are looking for someone with a track record of success in the following categories: Reporting & Measurement, Testing & Analysis, Modeling & Targeting and Leadership. These functions include the following: Integrate...

Web Analytics Technical Consultant

Wed, 25 Jun 2008 14:00:00 GMT

Title: Web Analytics Technical Consultant Description: Unica Corporation is looking for an experienced Professional Services Consultant to install, configure, optimize and provide web marketing consulting services relative to our NetInsight Web analytics solutions on-site at our customers facilities. To be a successful Professional Services Consultant you must be a self-starter, capable of working with minimal guidance in a diverse set of environments. You must be a quick learner with strong analytical skills accompanied by a strong desire to learn new tools and techniques. You must be capable of communicating with both technical and non-technical audiences (administrators and end-users of our software), as well as with our internal sales representatives. The ability to build rapport and develop effective working relationships with clients is essential. This position requires approximately 75% travel and is based in our Waltham, Massachusetts headquarters. Responsibilities: ...

Manager Strategy and Analytics

Wed, 25 Jun 2008 12:00:00 GMT

Title: Manager Strategy and Analytics Description: Lead project teams to develop and integrate strategy, planning, operations and analysis of internal customer data and external data sources as appropriate. Leveraging data-driven findings towards finding web-based CRM solutions. Evaluate clients’ business objectives to determine appropriate analytical solutions, define project objectives and develop work plans. Develop budgets for database components of client proposals and ensure resource availability. Guide the selection of tools, technologies and applications to maintain state-of-the-art data management and decision-making. Consult with clients on development of integrated marketing databases or data warehouses designed to improve information capture and segmentation capabilities. Can also include enhancements to existing systems. Manage monthly CRM / digital scorecard for projects and brand activity. Required Experience: 5+ years experience in database...

Associate Director of Marketing Analytics

Wed, 18 Jun 2008 19:00:00 GMT

Title: Associate Director of Marketing Analytics Description: Philadelphia based agency is looking for an Associate Director of Marketing Analytics. This person is responsible for driving analytic insights and strategic thinking across all client engagements. This position requires 5+ years experience in leading efforts to analyze marketing campaigns across multiple channels. As an Associate Director, you will work at the direction of a senior leader and be responsible for assigned staff (up to manager). Job Description: Participates in and/or drives the design and development of online (web) measurement solutions - guides clients in defining measurement strategy, vision, and infrastructure needs to support business objectives and improve client decision making Guides the development clients’ web measurement strategies and reporting of key business metrics to multiple audiences including client senior management Gathers client business and learning objectives and identifies...

Manager, Marketing Analytics

Wed, 18 Jun 2008 19:00:00 GMT

Title: Manager, Marketing Analytics Description: A Seattle-based specialty retailer and direct marketer is seeking a Marketing Analytics Manager with a proven background inleading and developing database marketing analytical efforts related to customer level database information, data-mining, modeling, and website. As a critical member of the Direct Marketing and Modeling Team you lead a team of seasoned analysts to further understand our customers behavior and track our online traffic. Responsibilities: · Creation and execution of a data mining / database marketing program, in order to discover relationships, associations, and trends among customers, products, and channels. Also includes working with marketing managers and business owners to implement these learnings in such a way as to increase sales and marketing productivity and effectiveness. · Leadership of the statistical modeling program for use in targeted direct marketing campaigns and other appropriate analysis...

Analyst at Forrester Research

Wed, 18 Jun 2008 13:26:19 GMT

Title: Analyst at Forrester Research Description: Do you regularly think of ways that firms could use direct marketing strategies to better interact with customers and partners? If youve answered yes, then weve got the job for you! Forresters marketing research team is currently looking for an Analyst to focus on research and strategic advice for the Direct Marketing professional and our growing group of Leadership Boards members. The ideal candidate has experience in direct marketing best practices, marketing and fulfillment technologies, and emerging channels. The Analyst leads Forresters coverage on a broad range of direct marketing topics like marketing channel execution, digital print technologies, offer management, and Web analytics. The Analyst conducts research and delivers analysis and advice through written reports, consulting, client inquiries, speeches, and other deliverables. The Analyst is part of our marketing research team, serving executive-level clients responsible...

WEB ANALYTICS MANAGER

Fri, 04 Jul 2008 20:00:00 GMT

Desired Position Title: WEB ANALYTICS MANAGER Experience: A passionate web analytics professional with strong understanding of the business of online media and more than 10 years of experience in major companies leading technological areas being part of the marketing teams. During the past 5 years I focused my professional career as Web & business analytics manager; implementing and managing several web analytics tools such as Web Trends, ClickTracks, Omniture, and Google analytics among others. Collecting and conducting deep analysis of the web audience and the business data, implementing several Keymetrics reports, evangelizing web analytics and proposing improvement and possible solutions in order to achieve the business goals, the customer satisfaction and engagement. High learning ability, proactive and good response to working under pressure, flexibility, creativity, methodological analysis and problem solving abilities, strong orientation towards achievement and service...

Senior Web Analyst, Web Analytic Manager

Wed, 25 Jun 2008 05:00:00 GMT

Desired Position Title: Senior Web Analyst, Web Analytic Manager Experience: Sr. Web Developer/Analyst, Cisco, 08/06 - present * Provides statistical and technical expertise throughout the marketing and web development teams * Participate in site redesign, test new analytic tools, and oversee HBX implementation for 20+ public sites. * Integrate existing CMS with web analytic tool, develop analytic utilities as needs arrive. Web Developer (contractor), World Savings, 09/05 - 03/06 * Work closely with project manager, business analyst to create, redesign and maintain multiple corporate intranet sites * Provide web application support for end users, and technical trainings for the Savings Administration Department * Primary technologies used include: HTML, CSS, JavaScript, Classic ASP, SQL Server 2000, IIS 5.0, DreamweaverMX, MS Visual Studio.Net, and Photoshop Assistant Corporate Web Developer (contractor), Advanced Micro Devices, 09/04 - 09/05 * Content publishing, and content...

Marketing Associate, Web Analyst

Mon, 05 May 2008 07:00:00 GMT

Desired Position Title: Marketing Associate, Web Analyst Experience: Mattel, Inc., Los Angeles April 2005 – Present Financial Analyst, Brand Finance Maintained, consolidated, and analyzed customized P&L statements and reports used to track performance, assess critical strategic initiatives, and provide forecasting analysis for a $650M business – Games & Puzzles, Barbie brands. Managed and implemented pricing control initiatives to adhere to strategic pricing guidelines and to achieve SOX requirements. Performed financial reconciliation of internal accounts using Hyperion applications and other financial tools. Developed senior management reports and analysis used to drive critical strategic initiatives, determine appropriate price points or product offerings/mix by brand, and assess financial decisions related to product development or brand enhancement. Managed multiple projects and responsibilities for corporate and brand teams InterSYS Advanced Solutions Corp.,...

web analytics specialist, web analytics manager

Wed, 26 Mar 2008 02:00:00 GMT

Desired Position Title: web analytics specialist, web analytics manager Experience: Oversee data quality

Create key performance indicators based on business objective

Create custom dashboards to internal stakeholder

Provide analysis revealing the customer intelligence and ROI

Propose strategy and actionable solutions or suggestions for website improvement and customer experience

Troubleshoot problems and ad hoc reporting for sales, finance, and editorial

Also, a member of the WAA Research Committee focusing on Web 2.0.

Skills: Hitwise

comScore

NetRatings

Scarborough

Omniture SiteCatalyst

MRI

Simmons

Media Audit

Nielsen

Arbitron

SQL

Education: Omniture University, University of British Columbia Certifications: Certified Professional: SiteCatalyst, Awards in Achievement in Web Analytics, UC Irvine - Web Intell Ideal Job Description: Work in web analytics with knowledgeable staff.

Access to resources to stay with current events and prepare us for challenges in the future

Creative work environment

Room for growth

Preferred Work Schedule: flexible Desired Compensation: $90K+ Location: Los Angeles Location State: CA Location Country: USA Willing to Relocate: False Contact Info: Robert Yu 526 N. Oxford Avenue #8 Los Angeles CA 90004 United States voice: (323) 314-9986

Robert Yu
robert.yu@sbcglobal.net

526 N. Oxford Avenue #8

Los Angeles, CA United States 90004

(323) 314-9986

Web Analytics

Tue, 26 Feb 2008 20:00:00 GMT

Desired Position Title: Web Analytics Experience:

E-commerce Manager, H.T.C Group Ltd (UK), November 2004- November-2007

Achievement:

Increased the turnover from zero to million pound in very first year.

Responsible for:

Business Development via Internet and E-Commerce
Development and Management of Ecommerce site for the company
www.digisaurus.co.uk
Online Advertising, Promotion, E-mail marketing campaigns and liasioning with Search Engine experts to optimize website content for search rankings

Skills:

E-Business
E-Commerce
Internet Marketing

Education: MBA e-Business Ideal Job Description:

I have recently moved to Toronto from London and looking for job opportunity in the field of Web Analytics. I am an e-Business professional with more than 4yrs of experience in the developing, (concept to completion) managing, (content management, online promotions, pay per click, organic search & email marketing) and marketing (budgeting, pricing, planning & analyzing) of online retail business. (www.digisaurus.co.uk)

At present I am pursuing the "UBC Award of Achievement in Web Analytics" ) to increase my analytical ability and want to focus more on the analytics and measurement side of online business. I am open to any job role related to web analytics within Canada at any level (whether paid or unpaid) as i want to strengthen my knowledge in this field.

Willing to Relocate: False

Senior Metrics Analysts

Wed, 02 Jan 2008 19:00:00 GMT

Desired Position Title: Senior Metrics Analysts Experience:

International Business Machines (IBM)

Global SMB Web Sales Senior Metrics Analyst, 2007 - Present

Specifically requested by name as Senior Metrics Lead for Global Web Sales team. This team reported to the Vice President of Global Web Sales.
Worked with global managers to determine optimal metrics and designed the automated delivery and presentation of performance metrics.
Identified and overcame data challenges to develop new innovative views of global performance.
Corroborated with team to set operational and financial targets.
Received an “Innovation Award” from the General Manger of ibm.com for creating and implementing a method to improve our customer service.
Regularly presented results to senior management.

Global Web Merchandising (IBM) – Senior Web Metrics Analyst, 2005 - 2007

Skills:

Metrics Skills:

Surfaid, Coremetrics, Google Analytics, Google Landing page Optimizer, Optimost, WebTrends (WebTrendsLive V8, Log Analyzer, Analysis Suite, WebTrends Reporting Center, Security Reporting Center), Crystal Excelcius, Essbase, Brio, Hyperion, Customer Satisfaction Surveys, SEM, SEO, Competitive analysis, MI tools and processes.

Network Skills:

MS Windows NT/2000, IIS 4.0/5.0, MS MTS server, COM, Security certificates, Domain management TCP/IP, WINS, DNS, DHCP, all versions of Windows client operating systems, Remedy, RedHat 7.0 Linux, and Plumtree Portal. Web skills include web authoring, web architecture, web design, and support of web programmers.

Education: MONTREAT UNIVERSITY Certifications: MCSE, CIW, CI, A+ Ideal Job Description:

The ideal job would be demanding and challenging. Looking for a position where I can be a valuable long term asset for a company and not just a person who produces reports. An ideal job would be one in a company that appreciates and demands excellent metrics.

Location: Raleigh, NC Willing to Relocate: True

Webanalytics Consultant

Fri, 21 Dec 2007 20:00:00 GMT

Desired Position Title: Webanalytics Consultant Experience:

1 year as a E-marketing and web analytics Consultant
SQLI Agency:

Responsible for developing the web analytics expertise in the agency.

Author of a web analytics whitepaper in French
Agency blog contributor
Help our clients choose a web analytics tool (Bouygues Immobilier,)
Help our clients implement and configure web analytics tools (Bouygues Immobilier,)
Help our clients understand their visitors' behaviors and take action (Rent A Car, Transilien/SNCF, Council of Europe)
Train clients on managing e-performance and their webanalytics tool on their own.

I also deal with SEO, SEM and web 2.0 strategies at the agency.

Skills: Webtrends, Omniture, Coremetrics, Google Analytics, Xiti, Estat.
Ideal Job Description:
Preferred Work Schedule: Full time Location: Paris, New-york, london Willing to Relocate: True Contact Info: Guillaume Tessier 58 Boulevard de Strasbourg Paris , 75010 France voice: 0033663635168

Guillaume Tessier
guillaumetessier@gmail.com

58 Boulevard de Strasbourg

Paris, , France 75010

0033663635168

Analyst

Fri, 28 Sep 2007 04:00:00 GMT

Desired Position Title: Analyst Experience: Omniture, Orem, Utah (1/2007 - Present) Omniture Consultant Implement Omniture code to each client’s business requirements and reporting needs. Work with client to assess business requirements and key performace metrics. Assist client to conform code throughout their website, and perform quality checks to ensure that implementation has been completed thoroughly and meets their strategic business needs. Manages projects life cycle from deployment to commencement. Work with client to QA and launch new site. Document new procedures and techniques to streamline implementation. Decorative Product Source, Goshen, New York (2/2005 - 12/2006) Manager, Database Marketing (1/2006 - Present) Analyze and participate-in strategic marketing efforts to grow professional business and to develop strategic targets in consumer business. Develop consumer models to predict the profiles that would develop the greatest yield and highest conversion. Write...

Web Analytics Manager

Thu, 13 Sep 2007 19:00:00 GMT

Desired Position Title: Web Analytics Manager Experience: Im an experienced Web analytics professional with a unique ability to understand and unite the duel worlds of editorial/creative and technical/analytical. I have a track record of creative problem solving, editorial excellence, and a passion for improvement. Ive worked on Websites for a Fortune-100 computer corporation, overseen the home page and news section of one of the Internets top search portals, managed all things editorial for a news startup in the former Soviet Bloc, and won multiple awards for my writing and reporting for major daily newspapers. My philosophy toward Web analytics begins with the audience: understanding them, appealing to them, and serving them. At the same time, having worked in a corporate environment, I understand the pressures and needs of the business. Ive been working on the Web since 1995 so I have a deep and broad understanding of user behavior and consider myself an expert at attracting and...

Zaaz

Fri, 24 Oct 2008 04:00:00 GMT

Iris Leband
irisl@zaaz.com

414 Olive Way

Seattle, WA 98101

SiteTrackingForum.com

Thu, 03 Jul 2008 21:38:18 GMT

Markaid Hindi
markaid1@yahoo.com

9 Pontresina Ave.,

Tweed Heads, NSW 2485

CFA Institute

Thu, 03 Jul 2008 16:52:57 GMT

Melissa Barto

Vattenfall

Wed, 02 Jul 2008 18:03:39 GMT

Zsuzsanna Juth
zsuzsanna@juth.se

Time Warner Cable

Wed, 02 Jul 2008 17:37:04 GMT

William Hahn

Gazette Communications

Wed, 02 Jul 2008 14:42:54 GMT

Sarah Farebrother
sarah.farebrother@gazettecommunications.com

500 3rd Ave SE

Cedar Rapids, IA 52401

319-368-8968

Bridges It

Wed, 02 Jul 2008 08:27:48 GMT

Eric van Esch

CUnet, A Nelnet Company

Tue, 01 Jul 2008 15:27:10 GMT

Mamta Desai
mamta.desai@cunet.com

Bare Necessities

Tue, 01 Jul 2008 13:52:26 GMT

Dan Sackrowitz
dan@barenecessities.com

17 Mileed Way

Avenel, NJ 07001

Nedstat BV

Mon, 30 Jun 2008 04:00:00 GMT

Guido Fambach
g.fambach@nedstat.com

Herikerbergweg 280

Amsterdam, 1101 CT

Face-to-face: WAARM Events and Receptions

Wed, 02 Jul 2008 13:33:11 GMT

2008 WAA Regional Meetings:

Toronto, ON, February 5, 2008
Montréal, QB, February 6, 2008
Ottawa, ON, February 7, 2008
Vancouver, Canada, August 20-21, 2008, WAARM August 20th - Early Bird Cut-off: August 1
New York, September 10, 2008 – Early Bird Cut-off: August 20
Boston, September 18, 2008 – Early Bird Cut-off: August 28
Chicago, September 24-25, 2008, WAARM September 24th – Early Bird Cut-off: September 3
Seattle, December 4th, 2008 – Early Bird Cut-off: November 20

Hosting an Event

If you are interested in hosting or learning more about WAARM events and requirements to hosting an event in your city, please contact .

Sponsorship

If you would like to sponsor a WAARM event, please contact .

WAARM 2008 events in Canada are sponsored by
iPerceptions and eMetrics Marketing Optimization Summit.

Events

Wed, 02 Jul 2008 13:18:47 GMT

Calendar of Events Calendar listings include WAA produced events and WAA corporate member events. Corporate members must login in order to post an event. WAA produced events include our monthly Webcast Series, our WAA Regional Breakfast Meetings (WAARM), the WAA Base Camp and our official conference, the eMetrics Marketing Optimization Summit. The WAA also is a co-producer of the WAA and UBC Award of Achievement in Web Analytics. WAA Webcast Series: Next Webcast is July 17th! Thursday, July 17, 2008 TBD Details coming soon! You may also wish to review our past webcasts in our 2008 Archives. 2007 Archives are also available. (login required) Face-to-Face Events and Conferences Stockholm, September 23-24, 2008 Washington DC, October 20-24, 2008 WAA Base Camp - 12 cities in 2008 Toronto, Canada, March 31st, 2008 San Francisco, May 4th, 2008 London UK, May 19th,...

The Web Analytics Association

Tue, 01 Jul 2008 16:45:54 GMT

The Web Analytics Association (WAA) unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. Learn more about your place in the WAA. WAA Board of Directors Special Election! The nomination period will be open June 25 through July 9, 2008. For further information about submitting a nomination, please view the WAA election process document. (Members only.) WAA Annual General Meeting Webcast Rescheduled - July 10th The Annual Member Meeting scheduled for June 24 has been rescheduled! Please join us for the 2008 WAA Annual Member Meeting, which will be conducted via webcast on Thursday, July 10, 2008, at 8:30 am PDT (GMT -7:00). Please review the documentation. The new registration link was sent via email (a correction was issued as well), and is also on our website. WAA Webcast Series: Web Analyst: The Job, The Pay Thursday, July 17, 2008 Details...

Web Analytics Association Base Camp Overview

Sat, 28 Jun 2008 21:28:46 GMT

Home :: WAA Base Camp Website measurement from the ground up Overview | Course Details Overview The Official Web Analytics Association Base Camp A solid foundation of web analytics knowledge Authoritative course material, workshop environment Workshops lead by active members of the WAA The WAA has signed a two-year agreement with the eMetrics Marketing Optimization Summit to make the event the WAAs official Summit. WAA members will now get 15% off attendance to the Summit instead of the former 10% discount. Learned a ton. Really got a lot out of the day. Appreciated the flexibility in the presentation to go off course to respond to questions we had. Thanks for making me more knowledgeable and valuable as an employee. What: One-day workshops on web analytics. Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization The three workshops run simultaneously. Choose the one that meets your needs. Where & When: ...

Premier Corporate Members

Tue, 24 Jun 2008 20:20:38 GMT

Home :: About WAA :: Premier Corporate Members The WAA is proud to have the support and participation of many significant players in the Web Analytics industry. Click on the links below to learn more about our diverse premiere corporate members. Premier Corporate Members: Adversitement Adversitement is an e-marketing consultancy specialized in advanced web analytics projects, including data integration, usability and KPI consultancy. Our technology partners are well known and specialized vendors in web analytics, multivariable testing, personalization and dynamic targeting solutions. Today Adversitement is the biggest strategic partner of Omniture in Europe. Our clients come from various industries and are top players in their businesses. Using web analytics for information driven and performance based marketing is our core business. http://www.adversitement.nl AOL AOL is a leading global Web services company with a substantial and growing worldwide audience, a suite of powerful...

WAA Public Webcast Series

Sun, 22 Jun 2008 23:15:13 GMT

Thursday, July 17, 2008 More details coming soon for this members-only webcast! Login to view the 2008 Archives. 2008 Line Up & General Questions January: The Future of Web Analytics is Here... March: Measuring Web 2.0 Technologies The 2008 Webcast Listing will be announced soon. Please add yourself to the WAA Webcast Series Notification List in your groups if you would like to be notified when new webcasts are announced. (You must be logged in to edit your groups, both WAA Members and site registrants may join this group.) If you have any questions about the WAA Webcast Series, please contact events@webanalyticsassociation.org. Sponsorship Opportunities The WAA Webcast Series is sponsored by the eMetrics Marketing Optimization Summit. If you would like to sponsor a webcast, please contact sponsorship@webanalyticsassociation.org. 2007 List of Archived Webcasts Register or login to view the archived presentations! Taking the Pulse of International Web...

WAA Base Camp Course Details: Web Analytics for Site Optimization

Fri, 13 Jun 2008 04:01:37 GMT

Home :: WAA Base Camp Overview :: Course Details :: Web Analytics for Site Optimization Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Web Analytics for Site Optimization How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work. Whether you have just been tasked with improving the effectiveness of your website, just been put in charge of the web team, or just need to be sure that you are seeing the forest for the trees, this workshop is where website optimization is revealed and explored. How can a website be optimized? How do you increase effectiveness? What tools are available? Which techniques have the highest impact? What expertise is...

WAA Base Camp Course Details

Fri, 13 Jun 2008 04:00:15 GMT

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

eMetrics Summit is a licensee of Web Analytics Association (WAA) Base Camp and is licensed to produce WAA Base Camp events on behalf of the Web Analytics Association. Members requesting more information may submit questions here.

WAA Base Camp Course Details: Online Marketing Campaign Optimization

Fri, 13 Jun 2008 03:56:34 GMT

Home :: WAA Base Camp :: Course Details :: Online Marketing Campaign Measurement Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Online Marketing Campaign Optimization If you’re responsible for driving traffic to your website through online advertising, search, or email marketing, this is the workshop for you. Whether you are new to online marketing or find that those who do it report to you now, this workshop will give you knowledge you need to measure online campaigns and/or manage those who do. How do you plan an online campaign? What information can be gathered? How can it be used to determine success or make improvements? How does reach and frequency change online? What are the tips and tricks? What are the potential pitfalls? This workshop will give you the high level overview of online campaign management you need to make sure you know where to shift your online spend for greatest impact. ...

WAA Base Camp Course Details: Introduction to Web Analytics

Thu, 12 Jun 2008 13:48:31 GMT

Home :: WAA Base Camp :: Course Details :: Introduction to Web Analytics Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Introduction to Web Analytics If you’ve just been given the responsibility for web analytics, this workshop is for you. Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. Why and what is web analytics? How do I get started? What can I expect? What do these terms mean? What skills are needed? How do the technologies differ? What are the hazards to watch for? This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company. Process for tool selection Makeup of a web analytics team Finding low hanging fruit Defining Key Performance Indicators Working web analytics into...

WAA/OCRI Breakfast Meeting Survey

noemail@webanalyticsassociation.org — Fri, 08 Feb 2008 14:00:00 GMT

Objectives:

To evaluate the February 7th WAA/OCRI Breakfast Meeting event.

Release Date: 8-Feb-08 9:00 AM
Expiration Date: 8-May-08 9:00 AM

Web Analytics Association

WAA Base Camp: Seattle

WAA Base Camp: Atlanta

Internet Marketing Conference

WAA Base Camp: Washington DC

WAA Base Camp: Las Vegas

WAA Base Camp Vancouver and WAA Regional Meeting

Online Marketing Summit -San Diego

X Change Conference

Online Marketing Summit - Atlanta

Online Marketing Summit - Seattle

How can I recognize visitors if they use multiple computers?

Using Web Analytics for SEO

7 Web Analytics B2B Metrics Mistakes

Top 10 Things I Wish I Knew When I Started in Web Analytics #3

The Pursuit of Measurement: The Customer's Experience

Top 10 Things I Wish I Knew When I Started in Web Analytics #2

Analyzing Online Advertising using Dart

Using Web Analytics to Optimize PPC Campaigns

Review: The Web Analytics Report 2008

Top 10 Things I Wish I Knew When I Started in Web Analytics

Leading Marketers Announce Three Days of Seminars on Copywriting, Website Optimization, and Mobile Web Marketing, This June in New York City

Nedstat and GX join forces

Web Analytics Association Announces New Board Of Directors

Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco

NEDSTAT INTRODUCES MOBILE ANALYTICS

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization

Web Analytics Association Invites SES New York Attendees to Come Eat and Delete on March 17

About the Web Analytics Association

eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

Eric T. Peterson on Objectives, Definitions and Emerging KPIs -- New White Paper Explores Metrics for Online Video

Senior Manager, Analytics

Web Analytics Manager

Implementation Specialist

Web/Marketing Analyst

Vice President Analytics - Network Solutions

Web Analytics Technical Consultant

Manager Strategy and Analytics

Associate Director of Marketing Analytics

Manager, Marketing Analytics

Analyst at Forrester Research

WEB ANALYTICS MANAGER

Senior Web Analyst, Web Analytic Manager

Marketing Associate, Web Analyst

web analytics specialist, web analytics manager

Web Analytics

Senior Metrics Analysts

International Business Machines (IBM)

Global SMB Web Sales Senior Metrics Analyst, 2007 - Present

Global Web Merchandising (IBM) – Senior Web Metrics Analyst, 2005 - 2007

Metrics Skills:

Network Skills:

Webanalytics Consultant

1 year as a E-marketing and web analytics Consultant SQLI Agency:

Analyst

Web Analytics Manager

Zaaz

SiteTrackingForum.com

CFA Institute

Vattenfall

Time Warner Cable

Gazette Communications

Bridges It

CUnet, A Nelnet Company

Bare Necessities

Nedstat BV

Face-to-face: WAARM Events and Receptions

2008 WAA Regional Meetings:

Hosting an Event

Sponsorship

Events

The Web Analytics Association

Web Analytics Association Base Camp Overview

Premier Corporate Members

WAA Public Webcast Series

WAA Base Camp Course Details: Web Analytics for Site Optimization

WAA Base Camp Course Details

WAA Base Camp Course Details: Online Marketing Campaign Optimization

WAA Base Camp Course Details: Introduction to Web Analytics

1 year as a E-marketing and web analytics Consultant
SQLI Agency: