Events
Calendar of Events
Calendar listings include WAA produced events and WAA corporate member events. Corporate members must login in order to post an event.
WAA produced events include our monthly Webcast Series, the WAA Base Camp and our official conference, the eMetrics Marketing Optimization Summit.
The WAA also is a co-producer of the WAA and UBC Award of Achievement in Web Analytics.
Web Analytics Lab: Data Warehouse/BI Integration for Predictive Insights – Brought to you by one of WAA’s corporate sponsors Unica
Tuesday, July 21, 2009
12:00 PM EDT/9:00 AM PDT
Members and Non- Members Register Today!
Web analysts typically think of integration with DWH/BI as "the holy grail" or the next big thing. But defining the purpose of, or how such integration would be performed, can be challenging.
Join Unica customer, National Instruments, as they walk through a step by step simulation of integrating web data into the data warehouse and vice versa. You’ll also have the opportunity to see examples at the business and data level, and learn more about how you can begin to deploy your own integration projects.
eMetrics Marketing Optimization Summit
The Official Summit of the WAA
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to increase the return on their marketing investments. This global conference and expo is recognized as a driving force for the application of marketing analytics, process, and technology for optimizing marketing value and informing business decisions.
- São Paulo, Brasil, August 4, 2009
- Stockholm, October 12 -13, 2009
- Washington DC, October 19 - 23, 2009
- México, November 4, 2009
WAA Base Camp Workshops
- Washington DC, October 18-19, 2009
October 18: Introduction to Web Analytics
October 19: Web Analytics for Site Optimization
Online Education Program
The award winning WAA and UBC Award of Achievement in Web Analytics is now being offered through the University of British Columbia. WAA members receive a special member rate.
The WAA recently released its Knowledge Required for Certification document, an overview of the knowledge required to pass the certification test.
