WAA Seattle Web Analytics Symposium 
9/13/2010
| When: |
9/13/2010
1:00:00 PM
|
|
Where: |
The Commons, The Mixer Bldg., Room 2015 - Queen Anne
Microsoft West Campus
15255 NE 40th Street
Redmond, Washington 98052
United States
|
Contact:
|
Shannon Taylor
|
| Registration Information |
|
Online registration is closed.
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The WAA Seattle Web Analytics Symposium
September 13, 2010
Symposium 1:00–5:00pm Pacific
Networking Reception 5:00–6:00pm Pacific
Microsoft Campus
The WAA Seattle Web Analytics Symposium will bring together web analytics and business professionals from throughout the Northwest for a day of learning, professional development and networking.
WAA Seattle Symposium Program
| Topic |
Speaker(s) |
Abstract |
| Welcome |
Peter Sanborn, Web Analytics and BI Manager, Microsoft Corporation |
|
| Sponsor Remarks |
Larry Freed, President & CEO, ForeSee Results |
|
| Social Media Metrics |
Jim Sterne, Founder, eMetrics Marketing Optimization Summit |
Social media is all the rage and is measured the same as other marketing channels... with a few notable exceptions. Jim shares insights from his latest book to put social media measurement into business context. |
| The Analytics Countdown |
Eric Peterson, Founder, Web Analytics Demystified
John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified |
This isn't your average top ten list! Eric and John provide an educational and entertaining countdown of the impending changes facing our industry. |
| Networking Break/Exhibit Browsing |
| Panel Discussion - "The Future of Web Analytics" |
Moderator:
Anil Batra, VP of Search and Analytics, POP
Panel Members:
Ian Thomas, Director BI Product Management, Microsoft Corporation
Alex Yoder, CEO, Webtrends
Mathew Langie, Senior Director of Product Marketing, Omniture
Brett Brewer, General Manager Live Labs, Microsoft Corporation
Larry Freed, President & CEO, ForeSee Results |
In this session a panel of industry veterans and experts share their views on where the web analytics industry is heading. The diverse panelists provide something for everyone. Those that manage web analytics teams will learn about the skill sets required to prepare for the future direction of web analytics. Web analysts will learn about the skills required to stay ahead of the curve. |
| Online Controlled Experiments: Listening to the Customers, not to the HiPPO |
Ronny Kohavi, General Manager EXP, Microsoft Corporation |
The web provides an unprecedented opportunity to evaluate ideas quickly using controlled experiments (e.g., A/B tests). We review real examples of online experiments with significant ROI and surprising results. Organizations go through a cultural evolution as they incorporate measurements and experiments into their decision making process, relying less on the Highest Paid Person's Opinion (HiPPO). We review the four stages of that evolution with real examples. For more information and papers, see http://exp-platform.com |
| Closing Remarks |
Peter Sanborn, Web Analytics and BI Manager, Microsoft Corporation |
|
| Networking Break/Exhibit Browsing |
Space is limited, attendance is free for WAA members and $50 for non-members.
Symposium sponsors include:
 
Interested in your company being a sponsor of this event? View the sponsorship opportunities. |
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