WAA Symposium to Address Social Media Metrics, Case Studies and the Future of Web Analytics

Web Analytics Association Symposium to Address Social Media Metrics, Case Studies and the Future of Web Analytics

Wakefield, MA - August 27, 2010 - The Web Analytics Association (WAA) will present a symposium and networking event in Seattle, WA on the Microsoft Campus. On September 13, from 1:00-5:00 p.m., the WAA Seattle Symposium will bring together web analytics and business professionals from throughout the Pacific Northwest for a day of learning and professional development.

The WAA Symposium will feature thought-leading presentations from world-class web analytics experts and visionaries. Attendees will walk away with a better understanding of web analytics best practices and tips for turning data into business insights.

Among notable sessions on the agenda, author and eMetrics Marketing Optimization Summit Founder Jim Sterne will deliver a keynote presentation during which he will share insights from his latest book, "Social Media Metrics.” Later in the afternoon, web analytics gurus Eric T. Peterson and John Lovett of Web Analytics Demystified will provide attendees with a top-ten countdown of the impending changes facing the industry.

Additionally, attendees will have an opportunity to hear from industry veterans and experts as they share their views on where the web analytics industry is heading and what analysts must do today to stay ahead of the curve. To conclude the educational portion of the evening, Ronny Kohavi, general manager EXP for Microsoft, will share four real-life examples of how organizations have incorporated measurements and experiments into their decision-making process to achieve better business results.

"We are looking forward to an afternoon of insightful presentations that will arm attendees with new tactics, ideas and best practices to incorporate into their web analytics and marketing optimization strategies,” said Peter Sanborn, president of the Web Analytics Association. "Our hope is to create an environment for web analysts and marketers to network, learn and enjoy spending the day with other professionals who share their challenges and goals.”

Additional speakers include:

• Anil Batra, vice president of search and analytics, POP
• Brett Brewer, general manager of Live Labs, Microsoft Corporation
• Larry Freed, president and CEO, ForeSee Results
• Matt Langie, senior director of product marketing, Omniture
• Joe Megibow, vice president of global analytics and optimization, Expedia
• Ian Thomas, director BI product management, Microsoft Corporation
• Alex Yoder, CEO, Webtrends

The afternoon sessions will be followed immediately by a networking reception. The Symposium is being hosted and sponsored by Microsoft. Additional sponsors include 1- Star Partner Level - ForeSee Results; and at Partner Levels - comScore, Local Color Media, MAQ Software, Radian6 and Visible Technologies. Space is limited, and registration is free of charge for WAA members. For more information and to register, visit: http://www.webanalyticsassociation.org/events/event_details.asp?id=114464.

About The Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Media Contact:

Carla Vicens

blast! PR for the Web Analytics Association

(919) 833-9975 x10

carla@blastpr.com

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