Policy

Working for Laws that Make Sense

At WAA, our goal is to become a voice for the Web Analytics industry, with the help and involvement of our members.

Emerging digital marketing technology and practices raise many privacy and security questions. Web analytics companies have specific knowledge about what technology is being used, how people are using it, and what its capabilities truly are. Members of WAA who work, live, and breath web analytics daily are uniquely qualified to address the many questions and issues arising in our field.

We want to pull our community together to build consensus, promote, and advance understanding of the variety of issues facing web analytics today. Some of the most important issues that are core to our membership are online privacy, security, and Spyware.

We urge you to join in our newly-formed dialogue to help define the issues that are relevant to our industry and build consensus about our industry's viewpoint.

Privacy

What are the biggest privacy concerns affecting our industry today? How is current and proposed legislation going to affect you and your clients?

Learn More about Privacy Concerns and the WAA

Security

You can't have privacy without security... a breach of security lets your private information out into the world. How can we help to build trust between web analytics vendors and customers?

Learn More about Security Concerns and the WAA

Spyware

Spyware can be deceptive, creating uproar around the globe. How can the WAA ensure web analytics technologies are not mistaken as Spyware?

Learn More about Spyware and the WAA