The Web Analytics Championship

In order to participate, get the login info for the WAA Google Analytics, Yahoo! Analytics and WebTrends account(s) and start analyzing the website. Use your preference or feel free to look into each tool in turn. They are all terrific, but then again so are you! So be prepared to bring your best insights to the game.

For more information, see the FAQ below.

What?

The WAA is hosting a Web Analytics Championship where Web Analysts will be able to review the site and traffic data for webanalyticsassociation.org. Analysts can submit their analytics reports, insights and observations about the site to the WAA, where the most insightful presentations will win prizes!

When?

July 2nd, 2009. Details on how to access the information will be posted on the WAA Blog at that time.

Who?

WAA Members Only may participate in the WA Championship.

Frequently Asked Questions

• Why is the WAA having the Championship?
• How long does the contest last?
• Who can participate?
• What are the prizes?
• Which tools are being used?
• What if I have never used these tools before?
• Who are the judges?
• How will our submissions be judged?
• How do I submit my entry paper for the competition?
• What is the deadline for entry submissions?
• Who should I contact if I have any questions or concerns?

Why is the WAA having the Championship?

Our intention is to create an opportunity where Web Analysts can interact and share their professional knowledge with their fellow analysts in the Web Analytics community. As part of our efforts to promote the Web Analytics field, the WAA choose to launch the Web Analytics Championship on the official WAA Web site. We believe that this will be a wonderful opportunity for Web Analysts to have some “analytical fun”, share their knowledge and if you are really good, win prizes!

How long does the contest last?

WAA members will have 6 weeks total to analyze the site and submit their insights regarding how to improve the Web site. Starting July 2nd with the submission deadline of August 16th.

Who can participate?

Only WAA members may access the login information, register and win.

What are the prizes?

The first prize will be an eMetrics Marketing Optimization Summit pass and there will also be three (3) trophies so our winners can astound their peers and friends with physical proof of their analytics prowess.

Also the top winner will have the right to include a special “WAA champion” badge to his/her website or blog; and there will also be a “Top 5 Web Analyst” badge. We will provide the Top 5 winners a place to upload their analysis to the WAA website in case they wish and link back to their website or blog.

Which tools are being used?

This year we have Google Analytics, WebTrends and Yahoo! Analytics as the available tools. Much thanks to these vendors for making their tools available for the contest.

What if I have never used these tools before?

The Championship will give you an opportunity to use these new tools and also apply your Web Analytics knowledge and experience. As analysts, we know that it’s not only about the tools, but also about the methodology, analysis and insights.

Who are the judges?

The submissions will be judged by some of the best Web Analysts in the industry and their illustrious names are: Wandering Dave Rhee, Stéphane Hamel and Judah Phillips.

How will our submissions be judged?

We are interested in insights. How people can extract value from web data. The analysis that brings the highest value wins.

How do I submit my entry paper for the competition?

“Insight submissions” should be limited to 2 pages (including graphs) with the font being no smaller than 12pt. The WAA will not be providing the goals of the Web site or any additional information, other than that which is coded into the analytics.

Participants must develop the entire analysis; the insights should match the objectives proposed by the participant. Submissions should be sent to the .

What is the deadline for entry submissions?

Submissions will be accepted no later than August 16th, 23:59pm PST.

Who should I contact if I have any questions or concerns?

Please contact the .